Using irritating sounds to sell… peace and quiet.
If you REALLY want to know about advertising, green marketing and how to curb your ego, read this book.
Marc Stoiber is a force of nature. I almost said freak of nature, but I didn’t. Not sure why, because he’s that, too. Not only did he build a dazzling career, drinking with the world’s creative elite and working on brands that would make Don Draper salivate, he threw it ...
Metro 2040 – The best regional plan you never heard of.
If you didn’t know we had a 25-year regional plan, don’t feel bad. Most people’s brains rust over when faced with terms like ‘Regional Context’ and ‘Transportation Demand Strategies’. But ‘Metro Vancouver 2040 – Shaping Our Future‘ is a plan so thorough, it was adopted unanimously in 2011 by 21 ...
3 Things I Bet You Didn’t Know About Our Waste – From Metro Vancouver’s Zero Waste Conference
As a sustainability marketer, I attend a variety of events that wouldn’t get most people off their couch. To be honest, I thought the Metro Vancouver Zero Waste Conference 2014 might be one of those, as I pictured a room full of trash academics debating diversion rates. But it turned ...
Muzzling scientists has been tried before, but it never works for long.
It was the early 1600’s. The Catholic Church, ie, government of the day, was opposed to the radical new idea that the earth was NOT the center of the Universe. The Copernican view, that the Earth revolves around the sun, was considered heresy. The infamous radical astronomer Galileo (himself a ...
BC’s Mining Industry Running With Its Tailings Between Its Legs
The Mount Polley Mine Environmental Disaster, as it’s soon and forevermore likely to be known, has thrown into sharp focus the incredible liability the mining industry faces whenever they decide to store a toxic swamp full of lead, cadmium, arsenic and whatever other delightful chemical combinations these elements can create. ...
You Are Here. A Sustainability Literacy Presentation
On April 16, 2014 I was honoured to be asked to present at the University of The Fraser Valley’s inaugural Graphic and Digital Design Portfolio Show. For those that attended, here are links to some of the resources I mentioned in my talk. For the other 6,999,999,850 or so of ...
Dear Christy Clark – I have a new provincial slogan for you: Super, Fracktural BC
An open letter to BC Premier Christy Clark – April 7, 2014 Dear Christy May I call you Christy? It seems appropriate, given your warm, woman-of-the-people style of governing. I’m a soccer parent too, so that puts us on the same sidelines, wouldn’t you say? Anyhow, it’s about this Bill ...
Is the Slick Big Brand Sustainability Video Passé?
I was forwarded the video below from one of my sustainable marketing colleagues, and when I saw the brand name ‘Michelin’ I was expecting a large, bold, global brand approach to tire sustainability. What I saw was a whiteboard video that looked like it might have come from the local ...