The vines are so close to the driveway I could pick grapes out the car window. A rooster runs by and I wonder if I’ve made a wrong turn. Then, a short distance ahead, I see other cars parked between a farmhouse and a small rustic wooden barn. This is ...
How can a small brand take a big idea to the next level? Let’s look at The Beaumont Organic Winery.
I love seeing a brand start out with a great idea. An idea so strong and genuine, that with just a little ripening, it could set a new standard for its category. On a recent trip to the Okanagan, I discovered just such an opportunity. The Beaumont Family Estate winery ...
Lotusland Wines: A surprising contender to make your 100-mile diet more palatable.
I had seen the sign for Lotusland Winery around Abbotsford on Highway 1, and in the land of mushroom farms and rural sprawl, hadn’t given it much thought. But their label design has a much more urban flair, using west coast Vancouver B&W imagery that definitely made their product appealing ...
Drinking organic tastes better than it looks.
It is with grave determination, Dear Readers, that I go about my task to delve deep into every aspect of the green marketing world. So despite any risks to my personal health that may ensue, the mysterious realm of organic alcoholic beverages will not elude my scrutiny. Herewith are some ...
