Tags Archivesrecycling

EPIC 2010 Show a feast of green marketing roughage.

This year I attended the EPIC Vancouver Sustainable Living Show as an exhibitor (with two clients) as well as a blogger, shopper and beer sampler. There were brand and product concepts aplenty, offering a creative marketing boost as well as a feeling of genuine entrepreneurial optimism. Sure, the usual flock ...

A YouTube marketing appeal to the emotional geek in all of us.

There is something inherently sad in the idea of waste. So when London Drugs set up a partnership with FreeGeek Vancouver to help collect usable older computers and keep them out of landfill, I saw an opportunity to have a little fun and tug on the heartstrings at the same ...

What’s the Green Deal launches video blog. Look out, diCaprio…

I’m ready for my closeup. Er, maybe a little too close. But it’s all for a good cause, namely the continued greening of one of BC’s great independent retailers. As some Green Briefs fans will know, I helped London Drugs brand launch their What’s the Green Deal sustainability program almost ...

It’s official. Disposable cars have arrived.

There’s something about full-size cars stacked in a dumpster that really makes a guy stop and ponder. I imagine that was the idea behind the display I saw at Nanaimo’s Galaxy Motors on the weekend. As a nifty take on the ‘cash for clunkers’ program, this piece of street art ...

The future of Telus TV could be even friendlier.

This fall, our family got Telus TV. The promo deal sucked us in, our friendly installer managed to figure out how to wire both ends of a 1920’s apartment without stapling cable everywhere and now we can vegetate digitally. (Of course, the first thing I did with this marvel of ...

Social Media success for styrofoam recycling message.

Social media did its thing last week when London Drugs Tweeted its followers on my Green Deal blog article about their innovative Styrofoam take-back and recycling initiative. (I write the blog for London Drugs’ What’s the Green Deal Program as part of my role as LD Green Marketing Consultant) The ...

Sustainable Water Art

Seeing this booth was like walking into a living Dr. Seuss / Rube Goldberg display. Brass instruments, copper piping and elegant metalwork spiraled outward, propelled by water. Master Recycler and Artist Douglas Walker was also there, happy to exchange wry comments and discuss the sculptures. If you have a garden ...

Salvation Army Thrift Stores: Have I got a deal for you.

This is one of my favourite all-time brands. (At least from a functionality perspective) I have searched for and discovered many treasures there, as well as dropping off numerous items of my own that I hope have found their own second lives with other bargain-hunters. It made perfect sense to ...

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