Metro 2040 – The best regional plan you never heard of.
If you didn’t know we had a 25-year regional plan, don’t feel bad. Most people’s brains rust over when faced with terms like ‘Regional Context’ and ‘Transportation Demand Strategies’. But ‘Metro Vancouver 2040 – Shaping Our Future‘ is a plan so thorough, it was adopted unanimously in 2011 by 21 ...
Are YOUR green product claims compliant with the US ‘Green guides’? (P.S. – If you’re Canadian… never mind)
A recent post on the Environmental Leader website highlighted some of the ‘green’ guidelines recently updated by the Federal Trade Commission, for communicating environmental claims on everything from toothpaste to tires. According to the FTC website, the guidelines are made to ensure ‘voluntary compliance with such laws by members of ...
Ogilve Earth Study – Mainstreaming Green, or just a mainstream agency point of view?
Mainstreaming Green, the new report by OgilveEarth: Marketing revolution, or mainstream/green agency's idea of keeping the status quo?
Nike vs Adidas – Who’s winning at sustainability?
Nike and Adidas go head-to-head at Sustainable Brands 2011 - Who came out on top?
What kind of eco-cynic are you? Inspiring sustainability in skeptics – John Marshall Roberts
How to understand and communicate with green skeptics - A presentation review from Sustainable Brands 2011 in Monterey
Organic Beer, Skeptics and Green Strippers. The Sustainable Brands Road Trip takes shape.
Things are shaping up for the Sustainable Brands 2011 Road Trip to Monterey...
A new Green Consumer… or the beginning of a shift from consumerism?
The 'New Consumer' report from BBMG is a worthy download, though perhaps dangerous...
When design meets science: 5 ways to make statistics less sleep-inducing.
With some forethought, and these 5 tips, you can design statistics that will get your readers through the numbers wide awake and looking for more.
How to save the world, one Neighbourhood at a time: Bob Willard speaks to The Strathcona ‘Green Zone’ BIA
Can a business improvement association label a whole region green? Vancouver’s Strathcona Business Improvement Association thinks so. They have branded themselves as the ‘Strathcona Green Zone’ and are in their third year of focusing, sharing and collaborating with local business members on sustainability. This was the message at Sustainability 3.0, ...