What does a stack of 3500 cans of food look like? Almost anything you can imagine.
Canstruction – Unicycle Creative helps sustain food banks with food selfie art
Using irritating sounds to sell… peace and quiet.
But when making a new video for The Silent Gardener, Unicycle Creative decided to get under peoples’ skin a bit.
Can a shopping bag trigger more contagious recycling?
How many times has this happened to you: – you arrive at the grocery store and realize that you have left your growing stack of reusable bags at home AGAIN, and short leaving a trail of loose carrots and dented tomato sauce cans leading to your door, you are forced ...
Dear ROGERS, can you please put a less stupid face on my wireless bill?
OK, everybody in Canada knows we pay some of the highest cell phone fees in the world. Our government has even gone so far as to pass legislation to reduce these levels of parasitic extortion (a superficial ploy to appease the weary consumer vote that has actually resulted in HIGHER ...
6 New Tattoos to Launch The Harley Davidson Electric Motorcycle
You know electric power has hit the mainstream when legendary motorcycle maker Harley-Davidson builds an electron-powered bike. That’s right, Project LiveWire is the latest prototype badass e-bike to hit the road, on a promo tour in select iconic locations. It’s got I’m-the-meanest-electric-bike-on-the-road styling and if anyone can build a cool, ...
How to integrate in-store, on-line, web video and selfies in a contest that makes customers the real #GreenHeroes
It’s about time recyclers got the hero status they deserve. So when London Drugs needed to spread the word about recycling for Earth Day 2014, we decided to get social with a heroic campaign. We began with online video. Leaping out with balloons, confetti and an obnoxious bull-horn, we surprised ...
Apple’s Christmas Ad – A Creative Coaching Moment for My Teenage Son
I am a big Apple fan. I spend the majority of my day writing, designing and producing on Apple devices. In Christmases past, I have handed down my ‘old’ laptop and iPhone to my 13-year old boy. Yet along with my enthusiasm for all this creative technology comes a gnawing ...
Is the Slick Big Brand Sustainability Video Passé?
I was forwarded the video below from one of my sustainable marketing colleagues, and when I saw the brand name ‘Michelin’ I was expecting a large, bold, global brand approach to tire sustainability. What I saw was a whiteboard video that looked like it might have come from the local ...
The value of inspirational events… and beer.
Sustainable inspiration and beer: a necessary combination. POV from the Board of Change Vertality2 Event Jan. 27, 2012.
Manufacture local, sell global, shred in your own backyard.
Local brand, Prior Skis and Snowboards, has a sustainability story to tell that could resonate around the globe.
