When I see some of the big-money idiocy that passes for brand advertising these days, (Yes, the ad you see above is real) I want to throw this smart little book at marketing heads left and right. That’s one of the reasons I bought a box of them. The other, ...
Environmental anti-advertising hits Alberta. Who’s next?
As a Province that has just spent millions to convince tourists to visit her pristine vistas, Alberta can’t be too happy with the new campaign from Corporate Ethics. “Rethink Alberta” billboards are going up in Seattle, Portland, Denver and Minneapolis that compare the tar sands to the BP Blowout oil ...
So what’s Twitter good for, anyhow?
My cocktail-party rebuff to Twitter Doubters.
It’s time to ReBrand the Gulf of Mexico Oil Spill.
It's time to ReBrand the worst offshore spill in history.
ScrapArtsMusic – Tops off my Earth Day with a Bang. (And a nice marketing spin)
How the whole event came together reads like an ad for Social Media. I saw a Twitter Tweet from Granville Online, (a Vancouver green living website), promoting a video profile of a local ‘band’ who was making music with instruments constructed from recycled Vantown scrap. It looked like such a ...
Social Media Conference NW – navigating the new sustainable media.
Waking up at 5:30, I have to wonder if driving a carbon-spewing vehicle across an international border to sit in a room full of strangers watching someone speak about the power of remote digital connections… isn’t just a little ironic. Regardless, I’m here at the Social Media Conference Northwest, to ...
Social Media success for styrofoam recycling message.
Social media did its thing last week when London Drugs Tweeted its followers on my Green Deal blog article about their innovative Styrofoam take-back and recycling initiative. (I write the blog for London Drugs’ What’s the Green Deal Program as part of my role as LD Green Marketing Consultant) The ...
