With some forethought, and these 5 tips, you can design statistics that will get your readers through the numbers wide awake and looking for more.
Watch out for the ‘Congreentulatory Statistic’ Backfire.
Well, Sustainable Brands 08 is over, and it was a great conference, (Click here for a list of sessions covered by Green Briefs), but as I digested all of the learning, I noticed a green marketing communication tactic that may be a ticking bomb. I call it ‘The Congreentulatory Statistic’. ...
