It’s about time recyclers got the hero status they deserve. So when London Drugs needed to spread the word about recycling for Earth Day 2014, we decided to get social with a heroic campaign. We began with online video. Leaping out with balloons, confetti and an obnoxious bull-horn, we surprised ...
Zen Cartooning. The art of emptying my own thought bubble.
Most Wednesdays I go see my fried Trevor Simpson to have a coffee, meditate and ponder my own existence. Trevor is a Life Coach, with whom I have been working for almost five years now, looking at where I’m going, what is holding me back, what I need to let ...
The value of inspirational events… and beer.
Sustainable inspiration and beer: a necessary combination. POV from the Board of Change Vertality2 Event Jan. 27, 2012.
Manufacture local, sell global, shred in your own backyard.
Local brand, Prior Skis and Snowboards, has a sustainability story to tell that could resonate around the globe.
Take your statistics out and shoot them.
We’ve all seen the stats. Millions of tonnes of CO2 here, billions of plastic bottles there. Pretty soon it’s all just a sea of number soup. Until you see the work of Seattle photographer Chris Jordan. The image above, for instance, looks like a forest of conduits or ductwork – ...
How green is your media?
You’ve printed your brochure on 100% post-consumer recycled stock. Your factory buys energy from a renewable supplier. Your fleet runs on biodiesel sourced from oil that was only used to fry organic, locally-grown potatoes. Now it’s time to do your media plan. This is no time to hang up your ...
Sustainable Minds and the Green Mafia
I have to come clean, dear Green Briefs Readers. There is someone else – that I write for, that is. SustainableMinds.com is a Massachusetts company that integrates product design, life cycle assessment and environmental systems design into a web-based software and information suite that answers the questions: “What is sustainable ...
Green people need branding, too.
Green marketing isn’t just about products and services. People working to further the cause of sustainability become their own brands, and need to communicate their values, objectives and personality as effectively as any bricks and mortar company. Earlier this year, I was introduced to Adriane Carr, former leader of the ...
The Conference Kickoff: Think like a beer marketer on new years eve.
The energy of the conference is appreciably higher today, as this is technically the first day of the conference. (Yesterday was ‘pre-conference’ events). In the big room, Jacqui Ottman (one of Unicycle Creative’s earliest associates and inspirations) started as the keynote speaker and MC. Her straightforward tenets and no-nonsense delivery come from ...
The Sustainable Road Trip
“Join a staggering faculty of over 70 design, sustainability and brand leaders, along with peers from around the country, with the beautiful Northern California Coastline as a backdrop and explore how you can stay on the cutting edge of sustainable business and translate brand innovation into revenue growth and brand ...
