Like every Sustainable Brands Conference, there were too many issues, themes and streams for any one human to track. But in my dual role as a Sustainability Brand Consultant and volunteer SB2016 blogger, I worked double time to look for key breakout sessions, retail trends for 2016 and locally-brewed IPAs. ...
Beyond lettuce, vermillion paint and stuffed frogs, defining ‘green’ for products can be difficult. First of all, the word itself has no agreed-upon definition. Should it refer to recycled, local, energy-saving, or involve a complete life cycle assessment to the molecular level? Perhaps the solution is not to judge. What’s ...
See how supply-chain-conscious branding brings the coffee farmer right on to the package with a product name that stands alone.
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