Sustainability has just become one awesome set of LEGO. The idea of measuring, tracking and improving sustainability performance has been around for quite some time. but it is getting a game-changing upgrade that makes it a whole lot easier for more companies to start playing. The Global Reporting Initiative has emerged as the world’s most utilized standard for measuring ...
Sharing the Globe 2016 experience with my client, London Drugs, made it clear that one of the conference's most persistent values is that of community. That, and cool electric car test drives...
Get tested ASAP - you never know how much sustainability you could be spreading!
Why you should attend Sustainable Brands 2012 - The biggest and best green branding conference in North America - Hint: How about a 20% off discount code...
One green investing expert says it can be profitable to put your green money where your mouth is.
One can only take so much business info. – Posted using BlogPress from my iPhone
Can a business improvement association label a whole region green? Vancouver’s Strathcona Business Improvement Association thinks so. They have branded themselves as the ‘Strathcona Green Zone’ and are in their third year of focusing, sharing and collaborating with local business members on sustainability. This was the message at Sustainability 3.0, ...
The 5th Annual ImagePower® Green Brands Survey is out, with some encouraging and surprising results. First, the environment is not going away, despite our best attempts to kill it. With over 9000 people polled in eight countries (Australia, Brazil, China, France, Germany, India and the United Kingdom) this study concludes ...
This year I attended the EPIC Vancouver Sustainable Living Show as an exhibitor (with two clients) as well as a blogger, shopper and beer sampler. There were brand and product concepts aplenty, offering a creative marketing boost as well as a feeling of genuine entrepreneurial optimism. Sure, the usual flock ...
The irony was obvious. I was stopping for petrol at the Esso station in Hope BC as I glanced over to the parking area and saw a young couple self-fueling their Toyota Delica with a hose leading from a trailer fill of waste vegetable oil. I soon learned Tyson Jerry ...
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