It’s official. I’m booked to return to the biggest green marketing event in North America – SB’11 in Monterey. But what will I see? Who shall I meet? What toxins should I ingest to effectively anesthetize myself against the unending torrents of sustainable marketing bumf? This is where I call ...
How can you share your green achievements and still stay humble? Here are four ideas.
How you can write about your green successes without bragging.
How do you market a product so superior it should sell itself? Just SAY it’s Better™.
Is your product good enough to be 'The Better _____™' ? This tuna definitely is. So why isn't it?
Business for Bikes Celebrates Hornby Bike Lane in the dark.
It takes a special kind if cyclist to venture out in the cold and rain in December just for the fun of it. But there was more to this small ride than just the hot chocolate at the end. The focus of Business for Bikes is to show the corporate ...
How to save the world, one Neighbourhood at a time: Bob Willard speaks to The Strathcona ‘Green Zone’ BIA
Can a business improvement association label a whole region green? Vancouver’s Strathcona Business Improvement Association thinks so. They have branded themselves as the ‘Strathcona Green Zone’ and are in their third year of focusing, sharing and collaborating with local business members on sustainability. This was the message at Sustainability 3.0, ...
Can Vancouver’s ‘Talk Green To Us’ campaign answer with real green jobs?
Anyone who thinks Vancouver is quite green enough thank you very much had better hang on. We ain’t seen the half of it. But that means more green jobs and a better economic outlook in the long term. So says Sadhu Johnston, Vancouver’s Deputy City Manager, at a presentation put ...
Green still growing despite the recession – 2010 Green Brands Survey
The 5th Annual ImagePower® Green Brands Survey is out, with some encouraging and surprising results. First, the environment is not going away, despite our best attempts to kill it. With over 9000 people polled in eight countries (Australia, Brazil, China, France, Germany, India and the United Kingdom) this study concludes ...
A YouTube marketing appeal to the emotional geek in all of us.
There is something inherently sad in the idea of waste. So when London Drugs set up a partnership with FreeGeek Vancouver to help collect usable older computers and keep them out of landfill, I saw an opportunity to have a little fun and tug on the heartstrings at the same ...
So what’s Twitter good for, anyhow?
My cocktail-party rebuff to Twitter Doubters.
Describing a complex process is sometimes best done with the simplest technology.
Hemlock Printers is one of North America’s most advanced print shops, having won numerous awards and being named The most Environmentally Progressive Printer in Canada. Yet when they launched NameTag™ Print Response Marketing, we decided to make the message as simple as a whiteboard sketch. Nametag™ combines the power of ...
