The real challenge of electric vehicle adoption may have less to do with technology than it has to do with brands.
How the German brands blinked on the Electric Car.
Using irritating sounds to sell… peace and quiet.
But when making a new video for The Silent Gardener, Unicycle Creative decided to get under peoples’ skin a bit.
Can business printing actually HELP a forest? On THIS paper, maybe it can.
It’s interesting how the perceptions and realities of sustainability ebb and flow. It wasn’t too long ago that we were all shunning the printed page, saving trees by not printing that e-mail. Until we calculated the carbon footprint of the server farms that dish up all that e-spam. Or the ...
The best organic winery brand you haven’t heard of. Yet.
The vines are so close to the driveway I could pick grapes out the car window. A rooster runs by and I wonder if I’ve made a wrong turn. Then, a short distance ahead, I see other cars parked between a farmhouse and a small rustic wooden barn. This is ...
6 New Tattoos to Launch The Harley Davidson Electric Motorcycle
You know electric power has hit the mainstream when legendary motorcycle maker Harley-Davidson builds an electron-powered bike. That’s right, Project LiveWire is the latest prototype badass e-bike to hit the road, on a promo tour in select iconic locations. It’s got I’m-the-meanest-electric-bike-on-the-road styling and if anyone can build a cool, ...
What makes a green product… green?
Beyond lettuce, vermillion paint and stuffed frogs, defining ‘green’ for products can be difficult. First of all, the word itself has no agreed-upon definition. Should it refer to recycled, local, energy-saving, or involve a complete life cycle assessment to the molecular level? Perhaps the solution is not to judge. What’s ...
This tree-free paper delivers green benefits without costing more greenbacks.
Your CEO may not be interested in spending extra money to save the world’s forests, but if everything else were equal, (including price), who wouldn’t choose to hug a tree? The Wheat Sheet is an office-grade paper that offers the same quality, appearance and performance of regular paper, but uses ...
The iconic ‘stubby’ beer bottle brings package design issues to a head.
The iconic stubby Canadian beer bottle - now a symbol of uber-cool package design?
If you want your sustainability video to sound natural, throw away the script.
We have all seen painful tightly-scripted talking head videos, detailing how the company is responding proactively and looking towards the future, blah-de blah-de blah… A more effective approach can be to simply have a conversation, and capture key moments that really tell the tale. This takes dedication to the art ...
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