When I found this $2 shirt at the Whistler Re-Use-It Centre (Thrift Store) it reminded me of all the things I love about the CBC. As Canadian institutions go, this is one of the best. Intelligent debate, launching pad for amazing Canadian music, a touchstone of what broadcasting was meant ...
Are YOUR green product claims compliant with the US ‘Green guides’? (P.S. – If you’re Canadian… never mind)
A recent post on the Environmental Leader website highlighted some of the ‘green’ guidelines recently updated by the Federal Trade Commission, for communicating environmental claims on everything from toothpaste to tires. According to the FTC website, the guidelines are made to ensure ‘voluntary compliance with such laws by members of ...
Chicken Power saves big commuting buck-buck-bucks.
Discover the hidden secret of sustainable commuting. Hint: It's a bird....
iPhone Pic of the Week – The Community Garden Car
When those wimpy patio gardening containers just won’t cut it, try filling your car with dirt. You’ll never have to vacuum it again, and good luck to the tow-truck driver who tries to enforce the 2-hour limit. Spotted in Toronto’s Kensington Market, a neighbourhood thast shows just how creative you ...
Local Brand Benefits Go Beyond the Green.
Using local advantage to go beyond 'green' messaging. A Unicycle Creative Case Study.
Sustainable Brands 2011 – The Unofficial Road Trip Video
85km on a bike. 390km on a bus. 2,430km on a train. All to sustainably attend Sustainable Brands 2011 in Monterey. Learn from my experience, without all the blood, sweat and beers.
Personal Guerilla Branding – Dress yourself in garbage for success
How do you promote a new reusable cup? Why, dress in trash of course. See how Nova , from Buda Star, does it in style.
Dinner & Drinks – Parducci Sustainable Wines
Sustainable, biodynamic, tasty. Parducci Wines are just one more reason to go green-drinking in California.
‘Sniff the Cork” Citizen group presents a two-part campaign to bring back the natural bottlestoppper.
Like to pop the occasional bottle of wine? Find out more about how sustainable the cork is with this fun campaign by Citizen Group.
Tell me where to go at Sustainable Brands 2011 and I could be bringing you a California Green Souvenir.
It’s official. I’m booked to return to the biggest green marketing event in North America – SB’11 in Monterey. But what will I see? Who shall I meet? What toxins should I ingest to effectively anesthetize myself against the unending torrents of sustainable marketing bumf? This is where I call ...
