But when making a new video for The Silent Gardener, Unicycle Creative decided to get under peoples’ skin a bit.
Using irritating sounds to sell… peace and quiet.
Let’s look at the Big Picture of local food.
According to a study by the Conference Board of Canada, consumers are starting to demand more local choices on their plates. Maybe that’s part of the reason chef Randy Jones’ Mile One Eating House, in Pemberton BC, has taken off. From local grass-fed beef burgers to Pemberton potato fries on ...
Should a branding company have a ‘style’?
A few thoughts on personality among the 'Personality-Makers', with a look at one video demo reel that has its own unique style.
This year for Christmas I want EVERYTHING to be made from LEGO®.*
Well it has been a pretty well-assembled year here at Green Briefs and Unicycle Creative. To celebrate, I made this fun little card with my family, showing how all the pieces of 2014 clicked together (more or less) to create a pretty awesome set. Many best wishes and gratitude to ...
Can business printing actually HELP a forest? On THIS paper, maybe it can.
It’s interesting how the perceptions and realities of sustainability ebb and flow. It wasn’t too long ago that we were all shunning the printed page, saving trees by not printing that e-mail. Until we calculated the carbon footprint of the server farms that dish up all that e-spam. Or the ...
How to integrate in-store, on-line, web video and selfies in a contest that makes customers the real #GreenHeroes
It’s about time recyclers got the hero status they deserve. So when London Drugs needed to spread the word about recycling for Earth Day 2014, we decided to get social with a heroic campaign. We began with online video. Leaping out with balloons, confetti and an obnoxious bull-horn, we surprised ...
You Are Here. A Sustainability Literacy Presentation
On April 16, 2014 I was honoured to be asked to present at the University of The Fraser Valley’s inaugural Graphic and Digital Design Portfolio Show. For those that attended, here are links to some of the resources I mentioned in my talk. For the other 6,999,999,850 or so of ...
How to use your Supply Chain to educate and sell.
When most companies think of marketing, it’s all about simplifying and wrapping up their advantages in a few carefully-chosen words and images. But sometimes showing customers and prospects the bigger picture can make a greater impact. Hemlock Printers recently hosted a booth at the Globe 2014 Exposition, part of the ...
Is your brand outgrowing its image? Here are three symptoms to check…
Ahhh, spring. That season of blossoms and birdsong… the roar of gasoline mowers and the stench of blue smoke in the air. Unless you are a customer of The Silent Gardener Ltd, who for years quietly grew their business using only electric equipment, organic fertilizers and biological pest controls. But ...
Telling a sustainability story with a warmer image.
We recently completed some blog updates for the London Drugs What’s the Green Deal? program, to help recognize some recent achievements and help customers feel the sustainable love. In the past, we have concentrated on longer-form articles for the GreenDeal.ca blog. These perform well, both from an SEO perspective, and ...
