Not too long ago, print was the pariah of the green movement. Piles of catalogues and reams of newspapers destined for landfill seemed fated to be replaced by the electronic word. The paperless office of the future beckoned.

Well, print’s place has certainly changed. That you are reading this on your digital device is proof of that. But ink on paper has also come a long way.

Hemlock Printers recently asked Unicycle Creative for a simple brochure to remind people of the more sustainable side of printing. As one of North America’s most environmentally conscientious printers, they have some good backup for this claim, including carbon-neutral certification and a program that even lets you buy carbon offsets for you print project. And new digital technology means more precise quantities and much less waste.

The symbol we chose to deliver this message was the humble beaver. Hard-working and rooted in nature, yet certainly a consumer of fiber. In the most sustainable way.

Choose the right technology, the right paper and the right printer, and using print in your communications mix need not be a blemish on your sustainability report.

If you want to find out more about where, when and how to use print strategically, drop me a line. For more on the sustainability of print, recycled stocks and digital technology, talk to Hemlock.

If you have a tree you need taken down on your property, we have a connection for that, too.

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