When my friend and colleague Jacqueline Ottman asked me to create some brand imagery for her blog,, it seemed like the perfect job for my favourite iPad drawing application.

subscribe-button1Paper by FiftyThree, is an elegant, easy-to-use app that turns the iPad into a digital Moleskine notebook. I created a series of drawings on the iPad, emailed them to myself and combined them in Photoshop to create a crowded web banner, and some pretty darn happy call-to-action characters.

sign-galsFrom a strategic perspective, we created the ‘We Hate Waste Parade’ banner to let waste-haters know they are not alone. By being part of the blog, they join a diverse community of like-minded folk, all finding and sharing their own innovative ways of wasting less while living life to the fullest.

I also re-purposed the artwork for a custom designed ‘People Towel’ – a small cloth hand towel, designed to promote the blog and save on disposable paper towels. (If you haven’t heard of People Towels, check them out here – it’s quite the regular thing in Japan!)

Check out and join the parade.


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