‘What’s the Green Deal?’ is a program Unicycle Creative helped develop, name and brand for Western Canadian retailer London Drugs.
For customers, ‘What’s the Green Deal?’ highlights eco-friendly features and benefits of products right at the shelf. It also lets people know about the ‘green’ services London Drugs offers, from in-store recycling drop-off for plastic bags, batteries, electronics and appliances, to the packaging take-back on all purchases.
At the corporate level, ‘What’s the Green Deal?’ acts as the umbrella brand internally, for employee communications, training, events, supply chain and strategic development.
Unicycle has helped manage this brand since 2008, creating marketing materials, signage, promotions, videos and social media content including over 150 blog articles.
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