113,000,000 lbs of Recycling

With their ‘What’s the Green Deal’ program, Western Canadian retailer London Drugs has now been tracking every pound of their recycling, at every store, for more than 10 years. And the totals are staggering – over 113 MILLION lbs of waste have been diverted from landfill. Unicycle Creative helped develop the program in 2008 and has been telling its brand stories ever since, so it was only fitting that we create a video and blog info graphic to put those numbers into perspective.