Mono County promotes their region as a destination for business owners and entrepreneurs looking to leave the rabid world of California’s urban centers for a more pristine, lifestyle-oriented opportunity. Using a pocket-guide format, we placed counter-top displays in iconic Mono County locations to target visitors already involved with the area. The piece challenges the viewer to look at Mono County in a new way, relating business advantages to its more natural benefits. Unicycle Creative handled strategic consulting, copy writing and design direction.
