Though it is the mega-corporations who dominate the headlines, small business is one of the key drivers of the sustainable world economy. In 2012, self-employment climbed 3.6 per cent in Canada, with 95,600 individuals accounting for almost 40 per cent of new jobs created in that time. And whether you ...
Uniblog
#brands, #sustainabilty, #vancouver, #beer, #design, #defybrandgravity
Uniblog
#brands, #sustainabilty, #vancouver, #beer, #design, #defybrandgravity
Gesamtkunstwerk – German for ‘here’s how to create a REAL sales experience, dumkopf!’
Over the past few months in Vancouver, an intriguing idea was spelled out at the North end of the Granville Street Bridge. The word Gesamtkunstwerk was emblazoned in tasteful neon, atop a copper-clad building easily visible to all southbound traffic. So what was the meaning of this 15-letter German Scrabble ...
How to integrate in-store, on-line, web video and selfies in a contest that makes customers the real #GreenHeroes
It’s about time recyclers got the hero status they deserve. So when London Drugs needed to spread the word about recycling for Earth Day 2014, we decided to get social with a heroic campaign. We began with online video. Leaping out with balloons, confetti and an obnoxious bull-horn, we surprised ...
You Are Here. A Sustainability Literacy Presentation
On April 16, 2014 I was honoured to be asked to present at the University of The Fraser Valley’s inaugural Graphic and Digital Design Portfolio Show. For those that attended, here are links to some of the resources I mentioned in my talk. For the other 6,999,999,850 or so of ...
Dear Christy Clark – I have a new provincial slogan for you: Super, Fracktural BC
An open letter to BC Premier Christy Clark – April 7, 2014 Dear Christy May I call you Christy? It seems appropriate, given your warm, woman-of-the-people style of governing. I’m a soccer parent too, so that puts us on the same sidelines, wouldn’t you say? Anyhow, it’s about this Bill ...