The iconic stubby Canadian beer bottle - now a symbol of uber-cool package design?
Uniblog
#brands, #sustainabilty, #vancouver, #beer, #design, #defybrandgravity
Uniblog
#brands, #sustainabilty, #vancouver, #beer, #design, #defybrandgravity
Apple’s Christmas Ad – A Creative Coaching Moment for My Teenage Son
I am a big Apple fan. I spend the majority of my day writing, designing and producing on Apple devices. In Christmases past, I have handed down my ‘old’ laptop and iPhone to my 13-year old boy. Yet along with my enthusiasm for all this creative technology comes a gnawing ...
Is the Slick Big Brand Sustainability Video Passé?
I was forwarded the video below from one of my sustainable marketing colleagues, and when I saw the brand name ‘Michelin’ I was expecting a large, bold, global brand approach to tire sustainability. What I saw was a whiteboard video that looked like it might have come from the local ...
Naming a new brand? Answer these 3 questions first.
Creating a brand is like having a child; a flash of passion followed by months of discomfort, culminating in the birth of something you hope will one day grow up to support you. Or at least not spend you dry and dent your car. Naming companies, programs or products can ...
If you want your sustainability video to sound natural, throw away the script.
We have all seen painful tightly-scripted talking head videos, detailing how the company is responding proactively and looking towards the future, blah-de blah-de blah… A more effective approach can be to simply have a conversation, and capture key moments that really tell the tale. This takes dedication to the art ...