Kal Tire True Service Campaign
This was a classic rebranding success story. In the early 2000’s I was co-creative director at Vancouver’s Big House Communications. We re-positioned Kal Tire using genuine stories from letters received at their stores. This was before social media was even a recognized phrase. The tagline ‘True Service’ spoke to their ...
Primal Echo – Trade Inspiration
Before moving to Colorado, Ana Arias grew up in Costa Rica. When she decided to import fair trade organic coffee and artisan creations, she knew she wanted to create a logo and positioning that reflected her work directly with farmers, artists and producers of the goods. The tagline “Trade Inspiration’ ...
Lifeblend Coaching
When personal coach Mark Cannon needed to relaunch his business, we engaged with a Brand Centering™ process and discovered a unique positioning. Beyond simple ‘work-life balance’, Mark’s practice helps clients achieve their own perfect blend of priorities. Thus, the name LifeBlend was born. Mark’s British heritage and warm approach led ...