A recent post on the Environmental Leader website highlighted some of the ‘green’ guidelines recently updated by the Federal Trade Commission, for communicating environmental claims on everything from toothpaste to tires. According to the FTC website, the guidelines are made to ensure ‘voluntary compliance with such laws by members of ...
Sole source, Sole branding for the supply-chain-conscious.
See how supply-chain-conscious branding brings the coffee farmer right on to the package with a product name that stands alone.
If your brand has a real eco-advantage, for green’s sake, USE IT!!
Campaigns for University of Northern BC and BC Tree Fruits get a green marketing review. With both barrels.
Which rocks more: A greener CD package or a digital download?
I recently completed a very fun project, the CD and package design for The Bent Nails, a band I have been involved with off and on for more years than I care to admit. I have always rather detested the classic ‘jewel case’, so I was eager to find a ...
London Drugs styrofoam recycling video floats through the blogosphere.
The latest green initiative from London Drugs seems to be striking a chord with eco bloggers. A few weeks ago, as part of my work creating their ‘What’s the Green Deal’ program, I scripted and narrated a YouTube video to show their recycling process in action. Hardly the kind of ...
WAL-MART gets out the Big Green Stick
Recently the world’s biggest retail footprint launched the Wal-Mart Sustainability Index, their new scorecard for vendors. It’s a 15-question checklist designed to provide Wally World with the information it needs to give it’s customers the straight goods on the ‘green-ness’ of the products they consume. According to sources, this list ...
Branding Biodegradable Appeal
It’s a product whose time has come. Overdue, actually, if you consider how many restaurants, foodservice establishments and food packagers are still stuck in the world of plastic and Styrofoam. Vancouver based BSI (Biodegradable Solutions Inc) has been steadily growing in this market since 2002, and they now offer a ...
Wish all that plastic packaging would just go away? Green Century hopes so, too.
EPIC Sustainable Living Show, Vancouver 2008 – Ironic that the styrofoam box that protects your restaurant leftovers for two days will be in the landfill until the year 3000. So who’s responsibility is it to deal with? According to Green Century, business should be doing a lot more. “We took ...
