SNCF, France’s national railway, and their parking subsidiary, Effia, have announced a great new deal for electric car drivers. When they park to take the train, they can plug in and recharge for free. This represents a level of cross-platform eco marketing we haven’t yet seen in North America, stuck ...
All the drinking, abuse and frustration of golf… without the carbon footprint. (Or the long walk)
On a recent Unicycle Creative business trip to Toronto, I joined some industry colleagues for a round of golf. Sort of. As we were all pressed for time, we elected to try Inner Golf, a golf simulator located in the warehouses of the King West Village area. Designed for the ...
The Green Pen can be mighty, but not without the word.
There’s something very personal about a pen. It’s what you use to sign your name. Get used to your favorite one and you’ll search the whole house for it, even if a tacky logo mug full of crappy ballpoints sits within easy reach. That’s why from a green marketing perspective, ...
Inhance Mutual Funds takes their show to YouTube, with a lesson for all.
Thinking about creating a corporate video to post on YouTube? Think ahead and you’ll thank yourself later. In 2007, Unicycle Creative produced a video presentation for Inhance Mutual Funds – a DVD called Return on Responsibility™, that featured Dr. Marc Garneau (Canada’s first main in space) highlighting the beauty and ...
Sustainable Monterey by Bike
As my sustainable road trip continues, I find myself with a day to ride around Monterey. This town has some visible signs of sustainability, with low-mow lawns and a bike trail that runs along the coast. This contrasts the 4-lane feeder highways that cris-cross through town cruelly undermining the Cannery ...
The Good, The Swag, and The Ugly.
The Sustainable Brands 2008 show was, like the industry it represents, sometimes a contradiction. Here, in no particular order, are my Top-10 observations on both ends of the green scale: 1. Coffee with all the right adjectives. It was nice to see a departure from the ubiquitous generic hotel swill. ...
The New Urban Miners: Best Buy makes product take-back program pay off.
John Shegerian, Co-founder, Chairman & CEO, Electronic Recyclers International Tatyana Kjellberg, Manager of Strategic Programs, Product Take-back, Hewlett-Packard Brenda Mathison, Director of Environmental Affairs, Best Buy This presentation took place against the backdrop of a June 2, 2008 press release from Best Buy, announcing an electronics take-back test program being ...
Design for the other 90%
Paul Polak, Founder, D-REV In 2005, The luxury goods market was worth $455 billion. $7 billion was spent on haircare products alone. Corporations spent $140 Billion on advertising in the US alone. Yet, median household net worth rose only 2% in 2 years. Ours is the very pinnacle of expenditure ...
This is the hotel I was looking for when booking my sustainable road trip.
Steve Pinetti, SVP Sales and Marketing, Kimpton (Earth Care) Hotels Jeff Slye, CEO, BEC & Strategic Advisor, Business Evolution Consulting Kimpton has long focused on quality of service and creating a guest experience, helping guests maintain their lifestyle while on the road. But since 2005 they have gone even further ...
Method. ‘Dark Green’ on the inside, ‘Bright Green’ on the outside.
Eric Ryan – Method This presenter reminded me of the dot-com junior CEO’s of the 90’s. Young, hip, dressed down with hair to match. And a company success story that makes one jealous. A lot. Method started with 2 guys in a flat somewhere around 2001. (Young eco-entrepreneurs take note: ...