Author ArchivesLorne Craig

Does your brand need a new name? Here’s how to get one that delivers.

In uncertain times, rebranding your company or service can offer an opportunity to reframe your business and drive new pathways to success. Or it can start a spiral of confusion and entropy from which you may never recover. If you are considering this type of ultimate brand refresh, here are ...

The most epic ski resort puzzle ever can be yours!

See You in Whistler is a 500-piece jigsaw puzzle designed and illustrated by Lorne Craig. It is being offered as a limited-edition fundraiser for the Whistler Community Services Society, available exclusively through the Indiegogo crowdfunding platform. The puzzle itself is a 19″ x 28″ quality made-in-USA jigsaw, featuring all of ...

Live cartooning adds animation to Hemlock’s Art of Print Event

At a recent Hemlock Printers event, held at the Vancouver Art Gallery, I was invited to deliver an evening of interactive live cartooning. The Art of Print was a showcase event for Hemlock, one of North America’s leading providers of sustainable printing services, where they launched the catalogue for the ...

Get the best of both worlds with a hand-drawn digital brand.

As design templates, online layout apps and stock logo options digitally proliferate, it can be hard to source a brand design with authentic character. Yet the flexibility and ability to scale clean vector graphics is an undeniable advantage. One answer is to hand-draw graphics with vector-based digital tools. This recent ...

Sustainable Brands 2019… through the eyes of a cartoonist.

Attending the world’s foremost sustainability brand conference is like being sucked into a massive green hurricane. (Just scroll around the 360VRtoon recap above at high speed to get the feeling) Going there as a cartoonist-at-large, armed with pens, iPad and a nose for quirky contrasts, and it’s an environment ripe ...

How to send your best wishes in 360VR (or by mail).

Sterling Hall School in Toronto wanted to send a high-tech holiday greeting, without alienating people who still love getting a card in the mail. Working with Agency Next Door, a T.O. creative shop, Unicycle Creative provided cartoon illustration, 360VR design and a print version that delivered on all fronts. Here’s ...

Dodge Caravan to be Rebranded in Light of Migrant Threat

The Longest-Serving Nameplate in the Chrysler Lineup is About to be Retired. The surprise move was specifically made to address changing perceptions around the name ‘Caravan’ which has been in use for 5 generations of vehicles made mostly in America since 1983. “The term ‘Caravan’ now has connotations with dangerous, ...

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