A few stories from 1000 projects Since 2007 I have been wheeling away in the sustainability and marketing space, navigating the twists and turns of this crazy business. Now, looking back through over a thousand dockets, I find there are some stories worth a second look. Project #1 – Return on Responsibility Video “Seeing the Earth ...
From our village to yours – Merry Christmas!
The Craig family and Unicycle Creative wish you the happiest of holidays, with a video link to our recently recorded song, The Village, set to a slideshow of some of our 2022 moments. Craig Family Holiday Letter 2022 From the icy bobsled track at Whistler to the August heat on ...
Taking Puzzles to the People – Three Things We Learned from The Granville Island Cartoon Puzzle Canada Day Event.
It’s one thing to create a product and sell it to the anonymous public. It’s quite another to bring it to real, live humans in a classic family event setting. On July 1, 2022, we set up an activation booth for CMHC Granville Island ‘O Canada Day’, a one day ...
Taking a rented Tesla to the edge of the world… and (hopefully) back. A boys’ road trip goes electric.
Renting a Tesla for a boys' road trip is quite a charge. See how we rented, where we drove and what happens next...
Does your brand need a new name? Here’s how to get one that delivers.
In uncertain times, rebranding your company or service can offer an opportunity to reframe your business and drive new pathways to success. Or it can start a spiral of confusion and entropy from which you may never recover. If you are considering this type of ultimate brand refresh, here are ...
The most epic ski resort puzzle ever can be yours!
See You in Whistler is a 500-piece jigsaw puzzle designed and illustrated by Lorne Craig. It is being offered as a limited-edition fundraiser for the Whistler Community Services Society, available exclusively through the Indiegogo crowdfunding platform. The puzzle itself is a 19″ x 28″ quality made-in-USA jigsaw, featuring all of ...
Live cartooning adds animation to Hemlock’s Art of Print Event
At a recent Hemlock Printers event, held at the Vancouver Art Gallery, I was invited to deliver an evening of interactive live cartooning. The Art of Print was a showcase event for Hemlock, one of North America’s leading providers of sustainable printing services, where they launched the catalogue for the ...
Why my unicycle is better than your car – Lorne weighs in on a yourparkingspace experts panel.
I was recently asked to participate in a fun online panel extolling the virtues of unicycling as an alternative to the car. The forum is part of a regular series put on by YourParkingSpace.co.uk “the UK’s most trusted online parking platform”. I had 90 words to make my case. By ...
Get the best of both worlds with a hand-drawn digital brand.
As design templates, online layout apps and stock logo options digitally proliferate, it can be hard to source a brand design with authentic character. Yet the flexibility and ability to scale clean vector graphics is an undeniable advantage. One answer is to hand-draw graphics with vector-based digital tools. This recent ...
Sustainable Brands 2019… through the eyes of a cartoonist.
Attending the world’s foremost sustainability brand conference is like being sucked into a massive green hurricane. (Just scroll around the 360VRtoon recap above at high speed to get the feeling) Going there as a cartoonist-at-large, armed with pens, iPad and a nose for quirky contrasts, and it’s an environment ripe ...
