Sustainability has just become one awesome set of LEGO. The idea of measuring, tracking and improving sustainability performance has been around for quite some time. but it is getting a game-changing upgrade that makes it a whole lot easier for more companies to start playing. The Global Reporting Initiative has emerged as the world’s most utilized standard for measuring ...
Like every Sustainable Brands Conference, there were too many issues, themes and streams for any one human to track. But in my dual role as a Sustainability Brand Consultant and volunteer SB2016 blogger, I worked double time to look for key breakout sessions, retail trends for 2016 and locally-brewed IPAs. ...
I return to this rarified world of sustainability professionals after a four year absence, looking forward to four days of immersion in systems thinking and a recharge of purpose. Not to mention beachside partying at San Diego’s Paradise Point Resort… a sort of 21st century Fantasy Island complete with golf ...
What’s the Green Deal? I’ve been on the green case for London Drugs since I helped create this brand for their sustainability program in 2008. Hundreds of blogs, videos, stunts, strategies and stunts later, there are still great stories to tell.
Sustainable Brands. Another long-standing part of my green world, this annual conference has given me education, inspiration and collaboration opportunities for almost a decade.
Need a green voice? I have spoken on sustainability and design for the Graphic Design Council of Canada, the British Columbia Institute of Technology, University of Fraser Valley,the Canada West Ski Areas Association and the Green Marketing & Product Strategies Conference, Toronto. I have also been published in Marketing Magazine.
Build some character. I have been an illustrator since I could pick up a pen. Now I also use Photoshop, Illustrator and After Effects.
Balance your sustainability message. Crisp copy. Insightful info graphics. Purpose-driven design. Video and articles for social media. Issues and passion in perfect harmony.
Find the Big Idea. When a program or campaign needs that singular, inspiring core theme, call a Unicycler.
Name it. I build brands from scratch. What do you call a 150 square foot apartment? Or a flexible, breathable, elastomeric paint product? Or a cabinet door company with a metaphysical philosophy? Find out.
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