It’s about time recyclers got the hero status they deserve. So when London Drugs needed to spread the word about recycling for Earth Day 2014, we decided to get social with a heroic campaign. We began with online video. Leaping out with balloons, confetti and an obnoxious bull-horn, we surprised ...
You Are Here. A Sustainability Literacy Presentation
On April 16, 2014 I was honoured to be asked to present at the University of The Fraser Valley’s inaugural Graphic and Digital Design Portfolio Show. For those that attended, here are links to some of the resources I mentioned in my talk. For the other 6,999,999,850 or so of ...
Dear Christy Clark – I have a new provincial slogan for you: Super, Fracktural BC
An open letter to BC Premier Christy Clark – April 7, 2014 Dear Christy May I call you Christy? It seems appropriate, given your warm, woman-of-the-people style of governing. I’m a soccer parent too, so that puts us on the same sidelines, wouldn’t you say? Anyhow, it’s about this Bill ...
How to use your Supply Chain to educate and sell.
When most companies think of marketing, it’s all about simplifying and wrapping up their advantages in a few carefully-chosen words and images. But sometimes showing customers and prospects the bigger picture can make a greater impact. Hemlock Printers recently hosted a booth at the Globe 2014 Exposition, part of the ...
Is your brand outgrowing its image? Here are three symptoms to check…
Ahhh, spring. That season of blossoms and birdsong… the roar of gasoline mowers and the stench of blue smoke in the air. Unless you are a customer of The Silent Gardener Ltd, who for years quietly grew their business using only electric equipment, organic fertilizers and biological pest controls. But ...
Telling a sustainability story with a warmer image.
We recently completed some blog updates for the London Drugs What’s the Green Deal? program, to help recognize some recent achievements and help customers feel the sustainable love. In the past, we have concentrated on longer-form articles for the GreenDeal.ca blog. These perform well, both from an SEO perspective, and ...
Could cartoons be the Universal language?
Unicycle Creative recently had the opportunity to create another magazine ad for long-time client BRODA® Coatings, to run in the Quebec market. Maison 21, a magazine focused on home design and construction, is the publication. This particular issue focused on the hot topic of renovations. We decided to reach out ...
This tree-free paper delivers green benefits without costing more greenbacks.
Your CEO may not be interested in spending extra money to save the world’s forests, but if everything else were equal, (including price), who wouldn’t choose to hug a tree? The Wheat Sheet is an office-grade paper that offers the same quality, appearance and performance of regular paper, but uses ...
The iconic ‘stubby’ beer bottle brings package design issues to a head.
The iconic stubby Canadian beer bottle - now a symbol of uber-cool package design?
Apple’s Christmas Ad – A Creative Coaching Moment for My Teenage Son
I am a big Apple fan. I spend the majority of my day writing, designing and producing on Apple devices. In Christmases past, I have handed down my ‘old’ laptop and iPhone to my 13-year old boy. Yet along with my enthusiasm for all this creative technology comes a gnawing ...