Bill Morrissey VP Environmental Sustainability, Clorox Corporation The first surprise for me here is how many brands Clorox owns: STP, Armor All, BRITA, Glad bags, Hidden Valley Dressings, (on their brand heirarchy chart, Hidden Valley was sandwiched in between Kingsford Charcoal and Scoop Away Cat litter. Yum.), and one example of ...
Uniblog
#brands, #sustainabilty, #vancouver, #beer, #design, #defybrandgravity
Uniblog
#brands, #sustainabilty, #vancouver, #beer, #design, #defybrandgravity
Why Sustainability at Dow Matters.
Julie Fasone Holder, Senior VP, Chief Marketing, Sales and Reputation Officer The Dow Chemical Company Fasone Holder was here, primarily to introduce the Human Elements Campaign recently launched by DOW. This is an ad creative guy’s wet dream. A concept so clear and compelling, so extendable and logical, yet emotional ...
The Conference Kickoff: Think like a beer marketer on new years eve.
The energy of the conference is appreciably higher today, as this is technically the first day of the conference. (Yesterday was ‘pre-conference’ events). In the big room, Jacqui Ottman (one of Unicycle Creative’s earliest associates and inspirations) started as the keynote speaker and MC. Her straightforward tenets and no-nonsense delivery come from ...
Wanted: Late-Night Bike-Through Starbucks
On my way back from the Sustainable Brands 08 opening night shmooze I decided to seek a warming evening beverage to nurse me through my homework for the night. A drive-through Starbucks loomed on the horizon, so I rode up to the speaker. The zit-faced voice coming through the black ...
A taste of California. Under heatlamps.
The stampede for the Taste of California shmooze fest at the Hyatt’s TUSCA Restaurant was perhaps more restrained than other conferences, but otherwise was pretty indistinguishable. On the patio looking out to the golf course, propane heaters blazed, keeping the 65-degree weather mercifully at bay for the Sustainable Brands 08 ...