A fair question. Canada’s certified organic food and non-alcoholic beverage market was worth $3 billion in 2012 – tripling since 2006. To help consumers understand where some of this cash is flowing for Organic Week 2014, Unicycle Creative was commissioned by organic food manufacturer and distributor Left Coast Naturals to ...
3 Things I Bet You Didn’t Know About Our Waste – From Metro Vancouver’s Zero Waste Conference
As a sustainability marketer, I attend a variety of events that wouldn’t get most people off their couch. To be honest, I thought the Metro Vancouver Zero Waste Conference 2014 might be one of those, as I pictured a room full of trash academics debating diversion rates. But it turned ...
Muzzling scientists has been tried before, but it never works for long.
It was the early 1600’s. The Catholic Church, ie, government of the day, was opposed to the radical new idea that the earth was NOT the center of the Universe. The Copernican view, that the Earth revolves around the sun, was considered heresy. The infamous radical astronomer Galileo (himself a ...
The best organic winery brand you haven’t heard of. Yet.
The vines are so close to the driveway I could pick grapes out the car window. A rooster runs by and I wonder if I’ve made a wrong turn. Then, a short distance ahead, I see other cars parked between a farmhouse and a small rustic wooden barn. This is ...
BC’s Mining Industry Running With Its Tailings Between Its Legs
The Mount Polley Mine Environmental Disaster, as it’s soon and forevermore likely to be known, has thrown into sharp focus the incredible liability the mining industry faces whenever they decide to store a toxic swamp full of lead, cadmium, arsenic and whatever other delightful chemical combinations these elements can create. ...
Three ways to make your personal brand world-ready.
Though it is the mega-corporations who dominate the headlines, small business is one of the key drivers of the sustainable world economy. In 2012, self-employment climbed 3.6 per cent in Canada, with 95,600 individuals accounting for almost 40 per cent of new jobs created in that time. And whether you ...
Gesamtkunstwerk – German for ‘here’s how to create a REAL sales experience, dumkopf!’
Over the past few months in Vancouver, an intriguing idea was spelled out at the North end of the Granville Street Bridge. The word Gesamtkunstwerk was emblazoned in tasteful neon, atop a copper-clad building easily visible to all southbound traffic. So what was the meaning of this 15-letter German Scrabble ...
How to integrate in-store, on-line, web video and selfies in a contest that makes customers the real #GreenHeroes
It’s about time recyclers got the hero status they deserve. So when London Drugs needed to spread the word about recycling for Earth Day 2014, we decided to get social with a heroic campaign. We began with online video. Leaping out with balloons, confetti and an obnoxious bull-horn, we surprised ...
You Are Here. A Sustainability Literacy Presentation
On April 16, 2014 I was honoured to be asked to present at the University of The Fraser Valley’s inaugural Graphic and Digital Design Portfolio Show. For those that attended, here are links to some of the resources I mentioned in my talk. For the other 6,999,999,850 or so of ...
Dear Christy Clark – I have a new provincial slogan for you: Super, Fracktural BC
An open letter to BC Premier Christy Clark – April 7, 2014 Dear Christy May I call you Christy? It seems appropriate, given your warm, woman-of-the-people style of governing. I’m a soccer parent too, so that puts us on the same sidelines, wouldn’t you say? Anyhow, it’s about this Bill ...