When most companies think of marketing, it’s all about simplifying and wrapping up their advantages in a few carefully-chosen words and images. But sometimes showing customers and prospects the bigger picture can make a greater impact. Hemlock Printers recently hosted a booth at the Globe 2014 Exposition, part of the ...
Is your brand outgrowing its image? Here are three symptoms to check…
Ahhh, spring. That season of blossoms and birdsong… the roar of gasoline mowers and the stench of blue smoke in the air. Unless you are a customer of The Silent Gardener Ltd, who for years quietly grew their business using only electric equipment, organic fertilizers and biological pest controls. But ...
Telling a sustainability story with a warmer image.
We recently completed some blog updates for the London Drugs What’s the Green Deal? program, to help recognize some recent achievements and help customers feel the sustainable love. In the past, we have concentrated on longer-form articles for the GreenDeal.ca blog. These perform well, both from an SEO perspective, and ...
Could cartoons be the Universal language?
Unicycle Creative recently had the opportunity to create another magazine ad for long-time client BRODA® Coatings, to run in the Quebec market. Maison 21, a magazine focused on home design and construction, is the publication. This particular issue focused on the hot topic of renovations. We decided to reach out ...
This tree-free paper delivers green benefits without costing more greenbacks.
Your CEO may not be interested in spending extra money to save the world’s forests, but if everything else were equal, (including price), who wouldn’t choose to hug a tree? The Wheat Sheet is an office-grade paper that offers the same quality, appearance and performance of regular paper, but uses ...
The iconic ‘stubby’ beer bottle brings package design issues to a head.
The iconic stubby Canadian beer bottle - now a symbol of uber-cool package design?
Apple’s Christmas Ad – A Creative Coaching Moment for My Teenage Son
I am a big Apple fan. I spend the majority of my day writing, designing and producing on Apple devices. In Christmases past, I have handed down my ‘old’ laptop and iPhone to my 13-year old boy. Yet along with my enthusiasm for all this creative technology comes a gnawing ...
Is the Slick Big Brand Sustainability Video Passé?
I was forwarded the video below from one of my sustainable marketing colleagues, and when I saw the brand name ‘Michelin’ I was expecting a large, bold, global brand approach to tire sustainability. What I saw was a whiteboard video that looked like it might have come from the local ...
Naming a new brand? Answer these 3 questions first.
Creating a brand is like having a child; a flash of passion followed by months of discomfort, culminating in the birth of something you hope will one day grow up to support you. Or at least not spend you dry and dent your car. Naming companies, programs or products can ...
If you want your sustainability video to sound natural, throw away the script.
We have all seen painful tightly-scripted talking head videos, detailing how the company is responding proactively and looking towards the future, blah-de blah-de blah… A more effective approach can be to simply have a conversation, and capture key moments that really tell the tale. This takes dedication to the art ...