In uncertain times, rebranding your company or service can offer an opportunity to reframe your business and drive new pathways to success. Or it can start a spiral of confusion and entropy from which you may never recover. If you are considering this type of ultimate brand refresh, here are ...
The Longest-Serving Nameplate in the Chrysler Lineup is About to be Retired. The surprise move was specifically made to address changing perceptions around the name ‘Caravan’ which has been in use for 5 generations of vehicles made mostly in America since 1983. “The term ‘Caravan’ now has connotations with dangerous, ...
I came across this piece of urban Zen street art wisdom the other week, posted to a Vancouver telephone pole. It didn’t ask if I needed a coffee, a higher resolution phone camera or a more comfortable pair of shoes. This little sign bypassed all of that, heading straight for ...
Meet the FixFox™ Since its invention in the 1990’s, the MegaPro patented bit storage screwdriver has steadily been gaining enthusiastic acceptance from tradespeople and DIY types around the world. MegaPro inventor Hermann Fruhm came to Unicycle Creative with the challenge of naming and branding a new electric driver prototype based on the successful ...
Where did the Great Bear Rainforest get its name? And Is it wrong that it takes a catchy moniker to galvanize people into action? Are we so shallow that we can't look past the surface and make rational decisions based on the bear facts?
The vines are so close to the driveway I could pick grapes out the car window. A rooster runs by and I wonder if I’ve made a wrong turn. Then, a short distance ahead, I see other cars parked between a farmhouse and a small rustic wooden barn. This is ...
Creating a brand is like having a child; a flash of passion followed by months of discomfort, culminating in the birth of something you hope will one day grow up to support you. Or at least not spend you dry and dent your car. Naming companies, programs or products can ...
Local brand, Prior Skis and Snowboards, has a sustainability story to tell that could resonate around the globe.
I was unusually buoyant, (considering I was reading a government document), as I waded through the new 72-page PDF report – Vancouver 2020, a Bright Green Future. This is the much-awaited guide to Vancouver City Council’s ambitious plan to be ‘a top-five global clean-tech city’, complete with a shiny new ...
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