The energy of the conference is appreciably higher today, as this is technically the first day of the conference. (Yesterday was ‘pre-conference’ events). In the big room, Jacqui Ottman (one of Unicycle Creative’s earliest associates and inspirations) started as the keynote speaker and MC. Her straightforward tenets and no-nonsense delivery come from ...
The Big Welcome.
We entered the huge, well-appointed ballroom for the plenary speeches. A glowing centre stage fit for a TV talk show, with five overstuffed chairs was flanked by video screens. The lighting was dramatic, the sound and pacing polished. The crowd eager to get to the 7pm cocktails. But there was ...
“We’d like to increase the size of the earth if we could… but we can’t.”
Session 2: Measuring Your Social Footprint Mark McElroy, Executive Director, Chief Sustainability Officer, The Center for Sustainable Innovation Every once in a while I feel like I’m back in school. This session was thick with black-on-white arial-font powerpoint slides, complex theories and TLA’s* (*Three Letter Acronyms), unfortunately scheduled during my ...
If an experience is desirable, there is no sacrifice.
Monday June 2, Session 1: Desirability & Sustainability: The opportunity for brand and design Steve Bishop, IDEO – Design firm based in Palo Alto – 8 offices, 500 people www.ideo.com Green Briefs readers who wanted to send me to this event: 27.3% (first place in category) This session started off ...
Welcome to Sustainable Brands 08
Monday June 2 I cycled up to the Conference Centre at the Hyatt. As usual, no bike rack in sight. Once inside though, more sustainable thinking was definitely in evidence. Hunter Sasser, one of the organizers, introduced me to the various green aspects of the show materials: Shirts – Organic ...
