Tags ArchivesEnvironment

The fish made me do it.

Let me start by saying, tonight I had my heart (and palette) set on sushi. I could almost taste the cool, sweet rice, and the fresh tuna mixing with the salt of the soy sauce… then I happened to glance at a small Ocean Wise brochure my son brought back ...

Branding alternative fuels? Raise Hell.

Reading through Hot, Flat and Crowded, by Thomas  Friedman, I came across an interesting description of clean fuels vs. dirty fuels, by Rochelle Lefkowitz, from Pro-Media.  In a flash of brilliant simplicity she describes them as ‘Fuels from Heaven or Fuels from Hell.” The Fuels from Heaven include wind, tidal, ...

Marketing a kinder, gentler style of driving.

It’s no secret that getting some of the lead out of your foot gives you better gas mileage. But just how much better may surprise you. A recent article in the Wall Street Journal on ‘Eco-Driving’ documents one woman’s gas mileage increasing from 15mpg to 21 – a saving of ...

Dead Polar Bear Scale – The latest in eco-labeling.

In an effort to stay at the forefront of environmental product communication, Unicycle Creative is proud to launch a new worldwide standard for eco-labeling, the Dead Polar Bear Scale (DPB) “It’s a way for consumers to really know what they’re buying into from a climate perspective,” Says Unicycle President Lorne ...

Mmmmmmm…. Garbage….

In 1995, a young diver named Chad Pregracke decided to clean up the Mississippi River – armed with just one boat and a boatload of nerve. His organization, Living Lands and Waters, has since grown into a national crusade, with thousands of volunteers picking up millions of pounds of garbage ...

Where does green turn in a downturn?

It seems like just yesterday we were ushering in a brave new era of environmental awareness and positive behavior change. New fair-trade organic free-range recyclable products were launching daily. Hybrid cars graced Hollywood’s red carpets. The US elected a President who can actually find Global Warming on a map. Then ...

Take your statistics out and shoot them.

We’ve all seen the stats. Millions of tonnes of CO2 here, billions of plastic bottles there. Pretty soon it’s all just a sea of number soup. Until you see the work of Seattle photographer Chris Jordan. The image above, for instance, looks like a forest of conduits or ductwork – ...

Merry Whatever and a Happy New Thing.

As winter hits our idyllic Vancouver wonderland, reminding us of what most of Canada faces for 3-4 months of the year, I can’t help but notice that the snow does, for a short time, make us nicer people. We greet neighbours we would otherwise ignore, smiling at the communal inconvenience, ...

“Houston, we have a problem.”

Here we are, floating blissfully through our Universe, as the Christmas Star begins its annual glow overhead. Suddenly, warning lights begin to flash on the dashboard of Spaceship Earth, and a disembodied mechanical female voice bleats its irritatingly calm countdown of doom … “Warning… Waste disposal systems on overload. Bulkhead ...

Can we save recycling with marketing?

The global financial meltdown has hit the green movement hard, right here in our back yard. Everything that goes into your blue box for recycling is sold to mills, usually offshore, who process it and sell it to the factories that make the cheap consumer goods we love. This works ...

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