It's time to ReBrand the worst offshore spill in history.
iPhone pic of the week:
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The Metro Vancouver Food Eco-Certification Breakfast Showdown.
OK, it wasn’t called that. But as my second green business shmooze in 12 hours, (see Power Plant event blog, below) I was bleary stumbling into this 7:30am Metro Vancouver Sustainability Breakfast on food certification. Balancing a cup of BCIT coffee, 2 preservative-laced danishes and a Happy Planet juice, I ...
New World Organic Granola sending 50 cents a bag to Haiti Relief.
Last year I wrote about Burnaby-based New World Foods, a solid local contender in the organic granola category. A few days ago I got an email from their Vice President, Rajinder Bagga, asking me to spread the word about their fundraising drive for Canadian Red Cross Haiti Relief. They are ...
Authentic Aboriginal Program: A great idea with zero support?
I’m hoping that I will be lambasted by irate backers of BC’s newest Aboriginal Marketing Certification program, pointing me to the obvious websites and supporting information I missed. I really am. When I read yesterday’s Globe & Mail article showing off the new ‘Authentic Aboriginal’ logo and certification program I ...
Vancouver’s ‘Bright Green Future’ looking pretty dull.
I stood dumbstruck, looking at the latest poster campaign for our Green Capital campaign. Type only, a headline with no direct involvement for the reader, copy with no specifics, and generic web addresses buried at the bottom as a half-hearted call-to-action. How did such a dull poster possibly get made ...
Is Vancouver’s streetcar branding off track with B.C.’s transportation policies?
I spotted ‘Vancouver’s 2010 Streetcar’ on a testing run at the Granville Island terminus today. Aside from the visual stopping power of this sleek modern Bombardier train, an equally sleek transit advertisement on its side is what caught my eye. “The climate is right for trains.” it boldly proclaims. I ...
Metro Vancouver’s new anti-waste campaign: Cool green, or just plain Grinchy?
This holiday season, Vancouverites may have noticed a trashy little ad campaign from Metro Vancouver encouraging them to re-think their holiday waste. These are transit ads at my local Canada Line station spied on my way to Oakridge Mall (OK, I’m busted – not all of my shopping takes place ...
Dear Mayor Gregor: Three free ideas to get Vancouver’s new bright green brand out of the boardroom and on to the streets.
I was unusually buoyant, (considering I was reading a government document), as I waded through the new 72-page PDF report – Vancouver 2020, a Bright Green Future. This is the much-awaited guide to Vancouver City Council’s ambitious plan to be ‘a top-five global clean-tech city’, complete with a shiny new ...
Critical Mass could use some critical messaging.
I was a bit uncertain about going on today’s ride, what with the local daily paper predicting widespread chaos and inciting drivers to rebel against the ‘illegal’ riders. But a sunny Friday lured me down to the Vancouver Art Gallery to sketch the scene and join the mass. This was ...
