Well, Sustainable Brands 08 is over, and it was a great conference, (Click here for a list of sessions covered by Green Briefs), but as I digested all of the learning, I noticed a green marketing communication tactic that may be a ticking bomb. I call it ‘The Congreentulatory Statistic’. ...
Green goes First-Class
On my return Amtrak trip from Sustainable Brands 08 in Monterey, I elected to sample life in the sleeper car, with my own little booth and bed: car 1432, room 11. This was a significant up-charge, ($257) although that price includes all meals (worth about $50) and if traveling with ...
The Sustainable Hot-Rod
Walking through the idyllic seaside burg of Capitola, California, my green sensibilities were assaulted by the flashing colours, gleaming steel, and deafening V-8 roar of the Capitola Hot Rod Show. These were muscle cars in their element, under a California sun, each the offspring of countless hours of hard work, ...
Hybrid Karma
In order to travel for a meeting in Capitola (near Santa Cruz) I was forced to rent a car. For the first hour and a half, I was ensnared in a ‘we’ll pick you up’ runaround fiasco (before you loose the legal pit-bulls, Enterprise Rent-A-car, let me sure you it ...
The Good, The Swag, and The Ugly.
The Sustainable Brands 2008 show was, like the industry it represents, sometimes a contradiction. Here, in no particular order, are my Top-10 observations on both ends of the green scale: 1. Coffee with all the right adjectives. It was nice to see a departure from the ubiquitous generic hotel swill. ...
The Future of Sustainability: A Global Look
Mark Lee, CEO SustainAbility The theme of Sustainable Brands 08 was ‘Below the Surface’. Lee takes this to a whole new level, with a look at the macro picture of corporate action and potential in the sustainability journey. He begins by describing the green movement(s) as “Waves of pressure, of interest ...
Design for the other 90%
Paul Polak, Founder, D-REV In 2005, The luxury goods market was worth $455 billion. $7 billion was spent on haircare products alone. Corporations spent $140 Billion on advertising in the US alone. Yet, median household net worth rose only 2% in 2 years. Ours is the very pinnacle of expenditure ...
A Blog on the Blogosphere! Current Analysis on Green Consumer Conversation.
Janet Eden-Harris, Averil Doering, Umbria The irony of blogging from a blogosphere session was too much for me to resist, but this actually ended up being one of the most relevant presentations I encountered. Janet Eden Harris opened with an introduction to the scope of the blogosphere as Umbria defines ...
Greening your brand from the inside out. Yahoo!
Erin Carlson – Director, Yahoo! For Good, Yahoo! Inc This presentation, for me, was a great example of how a mainstream property can make sustainability work. Yahoo! Green is the most trafficked green website on the planet, billing themselves as the one stop shop for the Conscious Consumer. At a ...
This is the hotel I was looking for when booking my sustainable road trip.
Steve Pinetti, SVP Sales and Marketing, Kimpton (Earth Care) Hotels Jeff Slye, CEO, BEC & Strategic Advisor, Business Evolution Consulting Kimpton has long focused on quality of service and creating a guest experience, helping guests maintain their lifestyle while on the road. But since 2005 they have gone even further ...