Tags ArchivesSustainable Brands 08

Ceilings Unlimited: A New Documentary on Climate Change Opportunities for Business

Patrick Gregston Producer, Ceilings Unlimited Gregston is a film producer whose credits that include the post-apocalyptic Kostner fest, Waterworld. He is now creating a new documentary, Ceilings Unlimited (aviation term for blue sky) in association with the National Oceanic and Atmospheric Administration (NOAA) is a federal agency focused on the ...

Green to Gold – Or, Where did that banana come from?

Andrew Winston, Author The author of this iconic green tome is very personable, in that salt-and-pepper-haired-smooth-presenter kind of way. His presentation was top-line (buy the book) but he did update on some new trends that have emerged in the last 8-9 months. One is that Discovery Network announced it is ...

Advercacy – Branding meets sustainable activism over a beer.

New Belgium Brewery Greg Owsley, Chief Branding Officer. On my first night in Monterey, I stopped by a local liquor deli to stock my mini fridge. Not seeing anything ‘natural’, or ‘organic’, I settled on Fat Tire Ale, a character beer I had tried and liked once in Colorado. Little ...

Leveraging Environmental Sustainability to Drive New Revenue and Brand Equity

Bill Morrissey VP Environmental Sustainability, Clorox Corporation The first surprise for me here is how many brands Clorox owns: STP, Armor All, BRITA, Glad bags, Hidden Valley Dressings, (on their brand heirarchy chart, Hidden Valley was sandwiched in between Kingsford Charcoal and Scoop Away Cat litter. Yum.), and one example of ...

Why Sustainability at Dow Matters.

Julie Fasone Holder, Senior VP, Chief Marketing, Sales and Reputation Officer The Dow Chemical Company Fasone Holder was here, primarily to introduce the Human Elements Campaign recently launched by DOW. This is an ad creative guy’s wet dream. A concept so clear and compelling, so extendable and logical, yet emotional ...

Wanted: Late-Night Bike-Through Starbucks

On my way back from the Sustainable Brands 08 opening night shmooze I decided to seek a warming evening beverage to nurse me through my homework for the night. A drive-through Starbucks loomed on the horizon, so I rode up to the speaker. The zit-faced voice coming through the black ...

Conference sessions are like restaurant meals. You always want what the other guy got.

So what would YOU choose to go see at Sustainable Brands 08? The issues are broad and diverse: Sustainable design, the social footprint, retaining talent, green building, de-commoditizing, re-branding, sustainable packaging, green wine, greenwash… how to decide? What the heck, unlike most North American Governments, I’m willing to try democracy. ...

The Sustainable Road Trip

“Join a staggering faculty of over 70 design, sustainability and brand leaders, along with peers from around the country, with the beautiful Northern California Coastline as a backdrop and explore how you can stay on the cutting edge of sustainable business and translate brand innovation into revenue growth and brand ...

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