As a Province that has just spent millions to convince tourists to visit her pristine vistas, Alberta can’t be too happy with the new campaign from Corporate Ethics. “Rethink Alberta” billboards are going up in Seattle, Portland, Denver and Minneapolis that compare the tar sands to the BP Blowout oil ...
iPhone pic of the week – July 6 – Teletubbies on crack.
It was all flying high for awhile with the TV show and sponsorship deal, but when the purple one left to ‘explore his/her true self’ and their agent split to the Caymans with the cash, it all came crashing down.
Green still growing despite the recession – 2010 Green Brands Survey
The 5th Annual ImagePower® Green Brands Survey is out, with some encouraging and surprising results. First, the environment is not going away, despite our best attempts to kill it. With over 9000 people polled in eight countries (Australia, Brazil, China, France, Germany, India and the United Kingdom) this study concludes ...
The three R’s of building a sustainable display: Recycled, Recyclable and Reusable.
Trade shows and networking events are a great way for sustainability-focused companies to spread their message. But if the display itself doesn’t share those green values, what’s the point? When creating a display for London Drugs’ What’s the Green Deal program at the 2010 EPIC Sustainable Living Show, we set ...
EPIC 2010 Show a feast of green marketing roughage.
This year I attended the EPIC Vancouver Sustainable Living Show as an exhibitor (with two clients) as well as a blogger, shopper and beer sampler. There were brand and product concepts aplenty, offering a creative marketing boost as well as a feeling of genuine entrepreneurial optimism. Sure, the usual flock ...
A YouTube marketing appeal to the emotional geek in all of us.
There is something inherently sad in the idea of waste. So when London Drugs set up a partnership with FreeGeek Vancouver to help collect usable older computers and keep them out of landfill, I saw an opportunity to have a little fun and tug on the heartstrings at the same ...
iPhone Pic of the Week – May 15
Protesters at the Olympic Village Open House show their disappointment at the reduced amount of social housing in the neighbourhood. The giant bird shows his disappointment at being made of plastic.
So what’s Twitter good for, anyhow?
My cocktail-party rebuff to Twitter Doubters.
It’s time to ReBrand the Gulf of Mexico Oil Spill.
It's time to ReBrand the worst offshore spill in history.
Veggie Fueled World-Record-Breaking Van is one green ride.
The irony was obvious. I was stopping for petrol at the Esso station in Hope BC as I glanced over to the parking area and saw a young couple self-fueling their Toyota Delica with a hose leading from a trailer fill of waste vegetable oil. I soon learned Tyson Jerry ...