Well, Dear Readers, I have managed to parlay my recycled office paper business cards into a coveted Applied Arts Advertising & Design Annual award in the category of best logo usage. AA is a highly respected magazine profiling the finest design, advertising, photography and new media from across Canada and around ...
How green will America’s first black President be?
Well it’s all over but the handoff. A planet collectively sighs with relief, and can now laugh a little less nervously at SNL’s Sarah Palin skits. But with the economy disassembling itself, the environment has not been the stuff of big speeches in this election. So how will Obama’s ‘Change’ ...
Want to make public transportation more popular? Think Underground.
One of the big drawbacks with public transportation is that it just isn’t cool. Unless, of course, you’re in London. Here, tourists gladly shell out 20 bucks for t-shirts featuring their favourite stations, coffee mugs with the Underground logo and everything from umbrellas to boxer shorts featuring – get this ...
French electric car drivers plug in for free. Alors!
SNCF, France’s national railway, and their parking subsidiary, Effia, have announced a great new deal for electric car drivers. When they park to take the train, they can plug in and recharge for free. This represents a level of cross-platform eco marketing we haven’t yet seen in North America, stuck ...
It takes a village to recycle.
The fishing village of San Giovanni, along romantic Lake Como in the Italian Alps, is about as far removed from modern influence as you’re likely to find in the first world. Some streets are too narrow for any but the smallest cars, the church (dating from the 10th century) is ...
All the drinking, abuse and frustration of golf… without the carbon footprint. (Or the long walk)
On a recent Unicycle Creative business trip to Toronto, I joined some industry colleagues for a round of golf. Sort of. As we were all pressed for time, we elected to try Inner Golf, a golf simulator located in the warehouses of the King West Village area. Designed for the ...
Green people need branding, too.
Green marketing isn’t just about products and services. People working to further the cause of sustainability become their own brands, and need to communicate their values, objectives and personality as effectively as any bricks and mortar company. Earlier this year, I was introduced to Adriane Carr, former leader of the ...
Branding Biodegradable Appeal
It’s a product whose time has come. Overdue, actually, if you consider how many restaurants, foodservice establishments and food packagers are still stuck in the world of plastic and Styrofoam. Vancouver based BSI (Biodegradable Solutions Inc) has been steadily growing in this market since 2002, and they now offer a ...
The Green Pen can be mighty, but not without the word.
There’s something very personal about a pen. It’s what you use to sign your name. Get used to your favorite one and you’ll search the whole house for it, even if a tacky logo mug full of crappy ballpoints sits within easy reach. That’s why from a green marketing perspective, ...
Eco Keywords – The Good, the Bad & The Ugly of Sustainable Search Word Trends
It’s a war of words out there, even in the green world. We all know that search engine optimization (or SEO) is a hot topic these days, with everyone competing to get their sites onto page one of a Google search. So what are people searching for when it comes ...