Looks like the classic world of railroads, real estate, mortgages and high rolling is getting a makeover, and more sustainable utilities are on board. Of course, it’s Monopoly® the board game we’re talking about here. This standby has undergone a worldwide transformation, under the name Monopoly Here and Now: The ...
Welcome to Low-Carbon Margaritaville.
The future looks as bright as the August sunshine, even if all the power fails due to air conditioner overload. Because the Vortex Hand Cranked Blender will create any variety of blended concoction with nothing more than the power of your own bulging biceps. But can it handle the crushed ice, ...
Logic, emotion, youth, time and the solar-powered beer fridge.
The logical vs. emotional question has been debated in smoky ad agency back rooms since back room smoking was actually allowed. So what does this have to do with marketing a solar-powered beer fridge? Well, that’s really just a fake product ad I created to illustrate a theory I discovered ...
Inhance Mutual Funds takes their show to YouTube, with a lesson for all.
Thinking about creating a corporate video to post on YouTube? Think ahead and you’ll thank yourself later. In 2007, Unicycle Creative produced a video presentation for Inhance Mutual Funds – a DVD called Return on Responsibility™, that featured Dr. Marc Garneau (Canada’s first main in space) highlighting the beauty and ...
Canada’s New Eco-Labeling Rules: No More Mr. Green-Friendly.
June 25, 2008, Canada’s Federal Government announced new regulations for the labeling of goods making environmental or sustainability claims. As many products and companies are stampeding to the Green Frontier with nothing more eco-friendly than their slogans, we at Green Briefs took a closer look at the 63-page PDF document ...
Why don’t greener TVs lead to greener TV ads?
When I read the June 16th news that Sony’s new 32” Bravia LCD TV uses up to 30% less energy, I was thrilled with the idea of saving the planet while sitting on the couch. In one demonstration, a press release stated, a watt-counter attached to the new 32-inch Bravia showed ...
Think the world is ending? Get a Unicycle.
What is the best post-apocalyptic ride to park in your bunker? Wired Magazine sought some answers to this increasingly important question in a recent on-line issue. Turns out at least one reader had enough savvy to nominate the most sustainable ride on the planet to this top-10 list, a selection ...
Watch out for the ‘Congreentulatory Statistic’ Backfire.
Well, Sustainable Brands 08 is over, and it was a great conference, (Click here for a list of sessions covered by Green Briefs), but as I digested all of the learning, I noticed a green marketing communication tactic that may be a ticking bomb. I call it ‘The Congreentulatory Statistic’. ...
Green goes First-Class
On my return Amtrak trip from Sustainable Brands 08 in Monterey, I elected to sample life in the sleeper car, with my own little booth and bed: car 1432, room 11. This was a significant up-charge, ($257) although that price includes all meals (worth about $50) and if traveling with ...
The Sustainable Hot-Rod
Walking through the idyllic seaside burg of Capitola, California, my green sensibilities were assaulted by the flashing colours, gleaming steel, and deafening V-8 roar of the Capitola Hot Rod Show. These were muscle cars in their element, under a California sun, each the offspring of countless hours of hard work, ...