As home renovations and construction grows, Alastair Moore and Pete McGee at want to help make more of that growth green. Their store, Greenworks Building Supply in Vancouver, offers a blend of eco-chic design, trade warehouse sensibility. There are various interpretations of the term ‘green building’. There are products and ...
New Branding Tools Raise Funds for BC Children’s Hospital
Unicycle and friends launch Building for Kids with a new brand, TV spot and DVD video. April 25, 2007 – Healthy communities make us all more sustainable. So I was happy to participate in strategy and branding for ‘Building for Kids’. The Real Estate and Development fundraising program for B.C. ...
Favourite Website of the Month: The Earth From Space
This Space Shuttle photo shows haze from China over the Pacific Ocean, on March 4, 1996, probably a mixture of air pollution, dust, and smoke. The corridor is 200 km wide and 600 km long. I found this image at an amazing (and FREE) on-line catalogue: “The Gateway to Astronaut Photography ...
Carbon Credits Update
My last e-news article on carbon credits generated lively feedback. Some felt it was a worthwhile concept, others derided it as simply a hucksterish way to soothe eco-guilt. Turns out BusinessWeek was skeptical, too.(see article) In it’s response,TerraPass, one of the companies I featured, recently conducted an audit of the project in question, the ...
Blackspot Sneakers – The Official Unicycle Sustainable Shoe
When you’re cruising around on just one wheel, you need footwear that gives you a good feel for the earth. The Blackspot Sneaker is more than just a shoe. It’s a global movement. Or global brand anti-movement, if you will. The shoe itself is made from organic hemp, in ...
Navigating the underworld of credits, offsets and guilt-reduced travel.
The Painful Stats: An average domestic U.S. flight releases more than 1,700 lbs of greenhouse gases per passenger, and our cars unload four to 10 tons of carbon dioxide, on average, into the atmosphere every year. As part of my continued quest to ride the sustainable Unicycle lifestyle, I set ...
BC’s Throne Speech: Eco-Marketing bonanza, or just more hot green air?
On February 13th, 2007, Parliament was launched with a Throne Speech that “calls for bold action to reduce greenhouse gas emissions.” Included among the politically ambitious if somewhat vague promises, were a number of concepts that should prove fertile for businesses who are already walking the walk. One that caught my ...
Organics on the street
In the middle of January, on my way to the subway, I was surprised to see an organic farm market at Union Square. Turns out this is a weekly occurrence, through the GreenMarketprogram, operated since 1976 by the Council on the Environment of New York City. Almost 200 local farmers, fishers and bakers ...
Green grows in Brooklyn
If you take the R train from Manhattan south to Union station in Brooklyn, you emerge in a streetscape that looks somewhat less than eco-friendly. But a few brownstone-lined blocks over, on a charming street of shops, you’ll find 3R Living, a tidy boutique of recycled, re-thought and refreshing lifestyle products. ...
Unicycle Strategic Alliance Profile: J. Ottman Consulting
A main reason for my recent visit to New York was to meet with sustainability marketing pioneer Jacquelyn Ottman, a passionate and much accredited innovator, author, strategist and public speaker who has been helping businesses, government agencies, and not-for-profit groups meet consumer needs more sustainably for nearly 20 years. ...