This was one booth that almost stumped me. It had something to do with EM (effective microorganisms) and involved some sort of kitchen composter for meat, bones and other food waste. (!) As I spoke with their enthusiastic and friendly rep, Lynda, I gradually came to understand that EM represents ...
Uniblog
#brands, #sustainabilty, #vancouver, #beer, #design, #defybrandgravity
Uniblog
#brands, #sustainabilty, #vancouver, #beer, #design, #defybrandgravity
Got a big lawn to cut? One word: Mowercycle.
This shot has been circulating around the blogosphere for a while, but it’s too good not to share. This is obviously a home-made contraption, and it’s doubtful it would be that effective in its current incarnation, but the sheer popularity of the idea and its catchy name lead me to ...
Marketing a kinder, gentler style of driving.
It’s no secret that getting some of the lead out of your foot gives you better gas mileage. But just how much better may surprise you. A recent article in the Wall Street Journal on ‘Eco-Driving’ documents one woman’s gas mileage increasing from 15mpg to 21 – a saving of ...
Dead Polar Bear Scale – The latest in eco-labeling.
In an effort to stay at the forefront of environmental product communication, Unicycle Creative is proud to launch a new worldwide standard for eco-labeling, the Dead Polar Bear Scale (DPB) “It’s a way for consumers to really know what they’re buying into from a climate perspective,” Says Unicycle President Lorne ...
Green purchasing poised to thrive in meltdown… Marketers: don’t screw it up.
Consumers are cutting back everywhere these days, but one 2009 study shows they intend to buy as green as ever. According to the Cone 2009 Consumer Environmental Survey, 44% of US consumers say they are making the same green purchases as when their stocks were flying, and 34% are actually ...