Trade shows and networking events are a great way for sustainability-focused companies to spread their message. But if the display itself doesn’t share those green values, what’s the point? When creating a display for London Drugs’ What’s the Green Deal program at the 2010 EPIC Sustainable Living Show, we set ...
EPIC 2010 Show a feast of green marketing roughage.
This year I attended the EPIC Vancouver Sustainable Living Show as an exhibitor (with two clients) as well as a blogger, shopper and beer sampler. There were brand and product concepts aplenty, offering a creative marketing boost as well as a feeling of genuine entrepreneurial optimism. Sure, the usual flock ...
A YouTube marketing appeal to the emotional geek in all of us.
There is something inherently sad in the idea of waste. So when London Drugs set up a partnership with FreeGeek Vancouver to help collect usable older computers and keep them out of landfill, I saw an opportunity to have a little fun and tug on the heartstrings at the same ...
iPhone Pic of the Week – May 15
Protesters at the Olympic Village Open House show their disappointment at the reduced amount of social housing in the neighbourhood. The giant bird shows his disappointment at being made of plastic.
So what’s Twitter good for, anyhow?
My cocktail-party rebuff to Twitter Doubters.
It’s time to ReBrand the Gulf of Mexico Oil Spill.
It's time to ReBrand the worst offshore spill in history.
Veggie Fueled World-Record-Breaking Van is one green ride.
The irony was obvious. I was stopping for petrol at the Esso station in Hope BC as I glanced over to the parking area and saw a young couple self-fueling their Toyota Delica with a hose leading from a trailer fill of waste vegetable oil. I soon learned Tyson Jerry ...
Describing a complex process is sometimes best done with the simplest technology.
Hemlock Printers is one of North America’s most advanced print shops, having won numerous awards and being named The most Environmentally Progressive Printer in Canada. Yet when they launched NameTag™ Print Response Marketing, we decided to make the message as simple as a whiteboard sketch. Nametag™ combines the power of ...
iPhone pic o’ the Week: Leonardo DaVinci does high-RPM grave-spins.
Spotted in the otherwise usually tasteful Vancouver Art Gallery giftshop. Buyer on crack?
ScrapArtsMusic – Tops off my Earth Day with a Bang. (And a nice marketing spin)
How the whole event came together reads like an ad for Social Media. I saw a Twitter Tweet from Granville Online, (a Vancouver green living website), promoting a video profile of a local ‘band’ who was making music with instruments constructed from recycled Vantown scrap. It looked like such a ...