Newspapers, blogs and on-line articles were alight last week with the rapidly-maturing story of how large wineries got caught selling wine made from imported grapes in the ‘BC Wines’ or ‘Canadian Wines’ section of the liquor store. The three winemakers, including the Ontario companies that make Peller Estates and Jackson ...
Which rocks more: A greener CD package or a digital download?
I recently completed a very fun project, the CD and package design for The Bent Nails, a band I have been involved with off and on for more years than I care to admit. I have always rather detested the classic ‘jewel case’, so I was eager to find a ...
Want 600 horsepower? Take the engine out of your car.
It’s a daring leap of logic that could delight motorheads and granola crunchers alike. By taking the motor out from under the hood and putting electromotors in one or more of the vehicle’s wheels, engineers can now burn rubber without burning carbon. In 2008, a company called PML Flightlink unveiled ...
Cleaning the world’s largest ashtray.
This past weekend I went with my family to the TD Great Canadian Shoreline Cleanup. It was a gorgeous day on English Bay as we showed up with about 50 or 60 other people to scour the beach and shoreline for litter. As I kneeled in the sand, picking up ...
What’s electric and sits under your butt cheeks? The Electric Unicycle!
Honda recently unveiled an indoor transportation unit they call the ‘U3X’, which is essentially, an electric Unicycle. (!) Powered by a lithium-ion battery which lasts for about 60 minutes, it only weighs about 10 kilos. But the real trick of this thing is that it balances itself, making the unique ...
London Drugs styrofoam recycling video floats through the blogosphere.
The latest green initiative from London Drugs seems to be striking a chord with eco bloggers. A few weeks ago, as part of my work creating their ‘What’s the Green Deal’ program, I scripted and narrated a YouTube video to show their recycling process in action. Hardly the kind of ...
The Age of Digital Distinction
There’s now one more way for us to measure ourselves against the world. The Online Identity Calculator, created by the Reach Branding Club, promises to “…evaluate the strength of your online brand”, by having you enter in some statistics and leading you through a self-assessment of the Google results on ...
How can a small brand take a big idea to the next level? Let’s look at The Beaumont Organic Winery.
I love seeing a brand start out with a great idea. An idea so strong and genuine, that with just a little ripening, it could set a new standard for its category. On a recent trip to the Okanagan, I discovered just such an opportunity. The Beaumont Family Estate winery ...
Social Media success for styrofoam recycling message.
Social media did its thing last week when London Drugs Tweeted its followers on my Green Deal blog article about their innovative Styrofoam take-back and recycling initiative. (I write the blog for London Drugs’ What’s the Green Deal Program as part of my role as LD Green Marketing Consultant) The ...
It’s easy to pee green. In the shower, that is.
It’s male logic taken to the next level. Why waste more water flushing the toilet when the shower is already doing a perfectly good job? Yes, this 45-second spot from Brazil is seriously recommending that people save water by peeing in the shower. Created by Saatchi & Saatchi, the spot ...