Next time you reach for a frosty British Columbia ‘microbrew’, you may want to take a closer look at the fine print. Yesterday it was announced that Granville Island Brewing was bought by Creemore, itself a sub-brand owned entirely by Molson Coors. Big brewers taking over small brands is nothing ...
The Age of Digital Distinction
There’s now one more way for us to measure ourselves against the world. The Online Identity Calculator, created by the Reach Branding Club, promises to “…evaluate the strength of your online brand”, by having you enter in some statistics and leading you through a self-assessment of the Google results on ...
Frame your issues in terms your target market understand.
The Green Party of Canada, and Deputy Leader Adriane Carr came to Unicycle Creative looking for help with handout materials for a by-election in Vancouver Quadra. They had a large amount of climate change data and a fresh platform document from Ottawa posted on the national Green Party web site. ...
