Tags ArchivesGreen in the Economic Downturn

Recession killing your high-end products? Try marketing your junk.

I was wandering blissfully through my local supermarket when a magazine caught my eye. ‘Junk Beautiful’ it proudly proclaimed. And with its clean, well-styled photography, and a decent design, this magazine/DVD bundle actually does fair justice to its title. What’s more, it has lessons for any company that is facing ...

Where does green turn in a downturn?

It seems like just yesterday we were ushering in a brave new era of environmental awareness and positive behavior change. New fair-trade organic free-range recyclable products were launching daily. Hybrid cars graced Hollywood’s red carpets. The US elected a President who can actually find Global Warming on a map. Then ...

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