When I presented at an OpenDialogue conference in Toronto last year, I did a fair bit of research into green consumers. Turns out they are just like everybody else: completely different. From the deep green RAW NUTZ (Righteous And Willing Nature Unspoiling Total Zealots) to the fuzzy MOSS (Masses Of ...
Frame your issues in terms your target market understand.
The Green Party of Canada, and Deputy Leader Adriane Carr came to Unicycle Creative looking for help with handout materials for a by-election in Vancouver Quadra. They had a large amount of climate change data and a fresh platform document from Ottawa posted on the national Green Party web site. ...
It’s not too late to use our powers of advertising and marketing for the good of our battered Earth
This article originally appeared in Marketing Magazine June 11, 2007 – These days it seems you can’t swing an endangered sea turtle without hitting an article, news item, book or celebrity endorsement of the world’s new-found environmental awareness. But when the green-tinted dust settles, what will it all really mean ...
