You would think that companies as large and bristling with lawyers as Unilever and the Dr. Pepper Snapple Group would know better than to play fast and loose with health claims. Apparently not. On August 23 the FDA slammed them, saying to Canada Dry that “…the soft drink does not ...
New Branding Basics book comes in handy.
When I see some of the big-money idiocy that passes for brand advertising these days, (Yes, the ad you see above is real) I want to throw this smart little book at marketing heads left and right. That’s one of the reasons I bought a box of them. The other, ...
Green still growing despite the recession – 2010 Green Brands Survey
The 5th Annual ImagePower® Green Brands Survey is out, with some encouraging and surprising results. First, the environment is not going away, despite our best attempts to kill it. With over 9000 people polled in eight countries (Australia, Brazil, China, France, Germany, India and the United Kingdom) this study concludes ...
Social Media Conference NW – navigating the new sustainable media.
Waking up at 5:30, I have to wonder if driving a carbon-spewing vehicle across an international border to sit in a room full of strangers watching someone speak about the power of remote digital connections… isn’t just a little ironic. Regardless, I’m here at the Social Media Conference Northwest, to ...
The Metro Vancouver Food Eco-Certification Breakfast Showdown.
OK, it wasn’t called that. But as my second green business shmooze in 12 hours, (see Power Plant event blog, below) I was bleary stumbling into this 7:30am Metro Vancouver Sustainability Breakfast on food certification. Balancing a cup of BCIT coffee, 2 preservative-laced danishes and a Happy Planet juice, I ...
Power Plant Vancouver grows green business energy, fueled with organic beer.
This was my second Power Plant event, and once again I found the density of interesting green types per square foot to be much higher than the average marketing fest. Even better, their presentation format gives their four featured presenters just 3 minutes and 20 seconds each to wow the ...
David Suzuki vs. Walmart CEO: The 2010 Walmart Canada Green Business Summit Recap
A Walmart business summit, with keynote speech by Dr. David Suzuki. How could these two seemingly opposed global forces exist in the same confined space? This I had to see. The sun was just rising as I wheeled up to Vancouver’s Pan Pacific Hotel, to find out what Walmart had ...
Walmart Canada announces Sustainable Product Index, new Business Sustainability web resource.
As part of the Feb 10th Green Business Summit, David Cheesewright made some ‘major announcements’ for Walmart Canada. Here are the strongest 2: Sustainable Product Index: This will be a system designed to “… help customers across Canada evaluate the sustainability of the products they purchase, from raw materials to ...
Andrew Winston to business: “Going Green is not optional.”
That was the main message I picked up in today’s hour-long webinar with ‘Green to Gold’ author Andrew Winston. The presentation was hosted by the ‘Board of Change’, an up-and-coming organization of green entrepreneurs and sustainable types based in Vancouver. Winston remotely presented a powerpoint show which, while plagued with ...
Do companies ‘going green’ get full credit for their investment? New report from Change says, not always.
It’s every green CEO’s nightmare – convincing the board to invest in sustainability only to see the competition rise with the tide of public opinion for doing nothing. This is one of the potential scenarios painted in an interesting report called MapChange 2010, released this week by Change and Angus ...
