When I found this $2 shirt at the Whistler Re-Use-It Centre (Thrift Store) it reminded me of all the things I love about the CBC. As Canadian institutions go, this is one of the best. Intelligent debate, launching pad for amazing Canadian music, a touchstone of what broadcasting was meant ...
Chicken Power saves big commuting buck-buck-bucks.
Discover the hidden secret of sustainable commuting. Hint: It's a bird....
Gamification. Are you an Achiever, a Socializer, an Explorer or a Killer?
'Gamification' is the new marketing buzzword. Is your brand ready to play? Check out this recap from SB2011 in Monterey to find out.
Tell me where to go at Sustainable Brands 2011 and I could be bringing you a California Green Souvenir.
It’s official. I’m booked to return to the biggest green marketing event in North America – SB’11 in Monterey. But what will I see? Who shall I meet? What toxins should I ingest to effectively anesthetize myself against the unending torrents of sustainable marketing bumf? This is where I call ...
How can you share your green achievements and still stay humble? Here are four ideas.
How you can write about your green successes without bragging.
Recycled media vehicle helps bring in more green for London Drugs.
BC retailer London Drugs tells the recycling story with a one-of-a-kind media vehicle - the StyroCycle.
Need marketing images? Ask your customers. (Want $500? Enter our contest!)
Customer Content Contests can be a win-win for marketers and their targets.
Introducing hPad. Hemlock Printers goes analog to tell their digital evolution story.
The hPad launch for Hemlock Printers. How to launch digital technology with analog design.
iPhone pic of the week – Sept 13
I don’t think this is Greenwash. I actually know some people who drink enough Starbucks out of paper cups to use up a whole tree.
Never underestimate the power of a fun idea.
Have you got a sustainability idea or initiative to get off the ground? You might want to take yourself a lot less seriously. Less than two months ago, the Crazy Sustainable Commute was just a fun office idea in the head of Steve Unger, a Senior Director at SAP. The ...