It is with grave determination, Dear Readers, that I go about my task to delve deep into every aspect of the green marketing world. So despite any risks to my personal health that may ensue, the mysterious realm of organic alcoholic beverages will not elude my scrutiny. Herewith are some ...
Five Green Consumers you need to know.
Reviewing a number of green consumer studies, I discovered a majority group the types into five basic categories. Do researchers use the same software? Or do we simply like things we can count on one hand? Whatever the reason, we here at Green Briefs Department of Gross Oversimplification saw a ...
It’s not too late to use our powers of advertising and marketing for the good of our battered Earth
This article originally appeared in Marketing Magazine June 11, 2007 – These days it seems you can’t swing an endangered sea turtle without hitting an article, news item, book or celebrity endorsement of the world’s new-found environmental awareness. But when the green-tinted dust settles, what will it all really mean ...
Greenworks Building Supply – Doing it right.
As home renovations and construction grows, Alastair Moore and Pete McGee at want to help make more of that growth green. Their store, Greenworks Building Supply in Vancouver, offers a blend of eco-chic design, trade warehouse sensibility. There are various interpretations of the term ‘green building’. There are products and ...
Carbon Credits Update
My last e-news article on carbon credits generated lively feedback. Some felt it was a worthwhile concept, others derided it as simply a hucksterish way to soothe eco-guilt. Turns out BusinessWeek was skeptical, too.(see article) In it’s response,TerraPass, one of the companies I featured, recently conducted an audit of the project in question, the ...
Blackspot Sneakers – The Official Unicycle Sustainable Shoe
When you’re cruising around on just one wheel, you need footwear that gives you a good feel for the earth. The Blackspot Sneaker is more than just a shoe. It’s a global movement. Or global brand anti-movement, if you will. The shoe itself is made from organic hemp, in ...
Navigating the underworld of credits, offsets and guilt-reduced travel.
The Painful Stats: An average domestic U.S. flight releases more than 1,700 lbs of greenhouse gases per passenger, and our cars unload four to 10 tons of carbon dioxide, on average, into the atmosphere every year. As part of my continued quest to ride the sustainable Unicycle lifestyle, I set ...