Bill Morrissey VP Environmental Sustainability, Clorox Corporation The first surprise for me here is how many brands Clorox owns: STP, Armor All, BRITA, Glad bags, Hidden Valley Dressings, (on their brand heirarchy chart, Hidden Valley was sandwiched in between Kingsford Charcoal and Scoop Away Cat litter. Yum.), and one example of ...
Why Sustainability at Dow Matters.
Julie Fasone Holder, Senior VP, Chief Marketing, Sales and Reputation Officer The Dow Chemical Company Fasone Holder was here, primarily to introduce the Human Elements Campaign recently launched by DOW. This is an ad creative guy’s wet dream. A concept so clear and compelling, so extendable and logical, yet emotional ...
The Big Welcome.
We entered the huge, well-appointed ballroom for the plenary speeches. A glowing centre stage fit for a TV talk show, with five overstuffed chairs was flanked by video screens. The lighting was dramatic, the sound and pacing polished. The crowd eager to get to the 7pm cocktails. But there was ...
Welcome to Sustainable Brands 08
Monday June 2 I cycled up to the Conference Centre at the Hyatt. As usual, no bike rack in sight. Once inside though, more sustainable thinking was definitely in evidence. Hunter Sasser, one of the organizers, introduced me to the various green aspects of the show materials: Shirts – Organic ...
The Sustainable Road Trip
“Join a staggering faculty of over 70 design, sustainability and brand leaders, along with peers from around the country, with the beautiful Northern California Coastline as a backdrop and explore how you can stay on the cutting edge of sustainable business and translate brand innovation into revenue growth and brand ...
Canada’s new VOC regulations give advantage to established players in the eco market
Last month, Environment Minister John Baird announced that the Government of Canada is taking action to reduce emissions from chemicals in consumer and commercial products such as paints, varnishes, adhesives and vehicle repair cleaners. These components are known as Volatile Organic Compounds, or VOC’s.You probably know them as those headache-inducing ...
What’s behind a ‘green’ clothing label?
EPIC Sustainable Living Show 2008 Vancouver – What with energy-intensive cotton farming and sweat-shop labour, shopping for clothes with an eco-conscience can be a depressing experience. The Ecoapparel booth at EPIC offered a ray of sunshine in that world, with clean designs, tasty fabrics and an infectious enthusiasm for their ...
Toronto greener than Vancouver? Compostable plastic bag maker says “Yes.”
EPIC Sustainable Living Show, Vancouver 2008 – I first stopped by the Bag-To-Nature booth to inquire about how ‘compostable’ their plastics technology was. I soon learned that other municipalities in Canada have a whole different need for such bags. “We took it for granted that the curbside collection of organics ...
What would a green show be without granola?
As usual, free food samples called to me, leading to the New World Natural Foods booth. Impressed with the flavour, I ended up purchasing a bag of Tropical Fruit Nut blend. Then I asked myself, why aren’t these local products more available? Speaking with Rajinder Bagga, I learned that the ...
Recycling with a smile.
One of the friendliest booths I came across at Vancouver’s recent EPIC sustainable living show was the unassuming home of Happy Stan’s Recycling. The Happy One himself, Stan Kaminski, started his journey into the world of recycling by collecting newspapers to raise money for the Gibson’s boys club. Stan then ...